Fanny P.

An anthropologist for over 10 years, I specialize in consumer behavior and lifestyle evolution. I focus on usage and representations in relation to innovation projects, across various sectors: digital, mobility, food, beauty, luxury, sports, etc.

End-to-end management of qualitative and/or quantitative studies.

Understanding client challenges and building a coherent business proposal

Budget management and assembling a suitable team

Developing precise specifications, co-validated by the client

Choosing the methodology

Sampling and recruitment

Writing the discussion guide

Moderation (individual interviews, group interviews, etc.)

Appropriate tools (photographs, videos, sketches, creative card game, etc.)

Data breakdown (thematic analysis grid)

Data analysis

Writing a report and presenting results

Building user profiles (ethno or socio-types)

Identifying key user journeys

Creating maps or trees that synthesize identified challenges

Developing relevant creative ideas

Identifying priority opportunity areas

Imagining novel immersive experiences

Socio-anthropology of consumption and innovation

Ethno and Design fiction

Cultural semiology

Societal transitions

Deconsumption and eco-responsibility

Mobility

Health

Luxury

Digital

Retail

Work