Freelancer profile translated to English.

Description

Freelance Consultant in Digital Marketing & Influence, I help brands increase their visibility and sales through high-performing advertising campaigns (Meta & TikTok) and strategic partnerships with creators.

I also support creators by managing the business and commercial aspects of their collaborations, to maximize their opportunities and strengthen their image.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

amazon
Brand Specialist
E-COMMERCE
July 2022 - October 2025 (3 years and 3 months)
Paris, France
Sector: Fashion | Position: Commercial & Digital Strategy (Europe)

Supporting fashion brand portfolios on the Amazon platform across Europe, with a dual focus on business (growth and profitability) and marketing (visibility and digital performance).

- Account Management: Managing strategic client portfolios, commercial steering, and business performance monitoring.
- Strategic Consulting: Developing personalized development plans based on data analysis and business objectives.
- Traffic: Developing and executing digital marketing and advertising campaigns to boost visibility and sales: influencers, Amazon Ads, social media, PR, e-mailing, push campaigns.
- Conversion: Optimizing product pages, improving brand storytelling and visual elements.
- Product Launch: Supporting product launches, providing recommendations on visibility, positioning, and sales strategy.
Brand Strategy Digital Marketing Data Analysis Customer Relations Amazon Ads
Laboratoires Majorelle
Digital Marketing Manager
HEALTH AND WELLNESS
November 2020 - June 2022 (1 year and 7 months)
Paris, France
Sector: Beauty / Health | Position: 360 Digital Strategy

Responsible for the digital development of 4 brands (Carmex, Eden Gen, Assanis, Maternov) with a global approach including social media, influence, ads, and e-commerce.

- Social Media: Launching and managing 3 Instagram & TikTok accounts, creating the strategy and editorial line, content calendar, and performance monitoring (Carmex: from 5k to 26k followers in 2 months).
- Influence: Developing organic and paid influence campaigns with over 70 content creators; negotiation, coordination, and performance analysis.
- Advertising: Defining and deploying campaigns (TikTok Ads, Meta Ads, Google Ads), with a focus on brand launch (Eden Gen: 100k web visits, 10M social media impressions in 1 month).
- E-commerce: Creating 3 websites (e-commerce & showcase), SEO management, UX, integration with marketplaces, and managing digital relations with pharmacies and distributors.
Digital Strategy Social Media Meta Ads TikTok Ads Influence Marketing
L'Oréal
International Marketing Project Manager
FASHION AND COSMETICS
January 2018 - December 2019 (1 year and 11 months)
Paris, France
Sector: Beauty | Position: Operational Marketing & Product Development

Participation in the 360 strategy for international brands with a focus on Europe & Asia: developing creative campaigns and coordinating product launches.

- Marketing Mix: Implementing integrated communication plans (media, digital, retail), creating social media content, and managing online & offline activations.
- Product Development: Coordinating the launch of products and limited editions, in collaboration with packaging, R&D, creative studio, and local market teams.
- Market Analysis: Competitive intelligence, trend studies, performance monitoring, and strategic recommendations based on consumer insights and geographic areas.
Operational Marketing Product Marketing Communication Strategy Market Analysis Content Strategy