Fanny M.

Responsible for UK and European professional client accounts (B2B), including marketplaces like Amazon. I created a new team, trained them, and familiarized them with each of our clients and our personalized approach. All this with a common goal: to develop the presence of our products and sales with our business partners. With my team, we achieved 4.4 million pounds in revenue in 2022, across 12 clients. Amazon accounted for 2.2 million in revenue, or 50%. My tasks were mainly:

- Create, train, and manage my team to achieve our common goals

- Primarily manage our largest account: Amazon

- Analyze and optimize our actions on Amazon (store creation, paid advertising campaign launch, product page improvement)

- Negotiate contracts with our clients and maintain trusting relationships

- Propose our product range and pricing while maintaining good margins

- Process customer orders on time

- Prepare for annual events such as Father's Day, Black Friday, Christmas

- Produce regular reports to track goal achievement

- Implement promotions to boost product sales and improve visibility, while maintaining reasonable margins

Responsible for the growth of the Beer Hawk company on marketplaces as distribution channels. Management and optimization of the Beer Hawk account on Amazon, Not On The High Street (NOTHS), and eBay in the UK. This involved:

- Listing new products

- Optimizing existing product pages to generate visibility and sales (content marketing, keyword-rich titles, quality images)

- Implementing promotions based on stock levels and key periods

- Producing performance reports, analyzing figures, and developing action plans to improve results

- Establishing a consistent pricing strategy, considering margins

- Managing stock rotation, especially with Amazon, to prevent beers from exceeding their recommended consumption date

- Setting up and launching Pay-per-sale campaigns on eBay, then optimizing them

- Setting up and launching sponsored advertising campaigns on Amazon

- Creating a store for the Beer Hawk brand on Amazon

- Implementing A+ content for each product to improve product ranking on Amazon and thus the customer experience

- Handling various issues when they arise (defective products received by Amazon, blocked products, etc.)

- Monitoring customer reviews and responding if necessary

- Actively monitoring competitors

- Managing projects to prepare for annual events with specific products such as Father's Day, St. Patrick's Day, Black Friday, Christmas

Regarding our Amazon account, I also managed the Fulfilled by Amazon (FBA) part, which rapidly grew our presence on Amazon. In this capacity, I managed the weekly shipment of stock to Amazon (which products and quantities), tracked each shipment from our warehouse to Amazon's warehouses, and ensured good product turnover.

As an assistant to the marketplace account manager, I contributed to improving our presence and developing our visibility on marketplaces such as Amazon, eBay, Tesco Direct, and Not On The High Street. I assisted in managing various accounts in both Great Britain and the United States. My responsibilities were divided into different tasks such as:

- Analyzing sales daily

- Working on a pricing strategy for eBay and Tesco Direct and analyzing where each product performs best and how to improve performance

- Implementing promotions: preparing and launching commercial actions to boost sales and attract customers

- Preparing paid advertising campaigns (Pay Per Sale) on eBay to promote specific products

- Organizing shipments for Amazon FBA (Fulfilled by Amazon) in the UK: analyzing stock and sales and making estimates to send the most appropriate stock level

- Working on the product catalog for each marketplace: preparing and uploading product listings on each platform. Verifying that everything appears correctly afterward

- Monitoring stock levels, especially with Amazon: ensuring good turnover, preventing stock from reaching zero for best-selling products, and implementing actions to clear excess stock

I was also responsible for launching our account on Cdiscount France and managing it thereafter. I created all product listings and put them online on this platform, decided on the pricing strategy, set up and monitored paid advertising campaigns, and implemented promotional actions, for example, for the winter sales.

I was also in charge of translating product listings from English to French for the launch of the lights4fun.fr website.