Freelancer profile translated to English.

Description

Senior consultant in product innovation and brand strategy, I support start-ups, VSEs, and SMEs in the cosmetics sector from conception to market launch.

My profile is hybrid: scientific, marketing, CSR, and educational engineering.

Entrepreneur, I created and developed my own brand, Pomarium, which informs a resolutely business and pragmatic approach, focused on time-to-market, brand-product coherence, and market credibility.

I have also held positions in marketing and communication management, and project management (cosmetic ingredients and products). This transversal expertise allows me to be a single point of contact capable of managing a project from A to Z, arbitrating between strategic vision, technical constraints, regulations, marketing desirability, and economic performance.

I intervene across the entire value chain:

– Development of new products and concepts: natural cosmetics, dermo-cosmetics, aesthetic medicine

– Brand strategy and platform

– Storytelling and discourse structuring

– Integration of eco-design (product, packaging, LCA, cost/impact trade-offs)

– Support for launch and team alignment

I also support companies in preparing for their fundraising projects, referencing, or negotiations with investors, by structuring clear, credible value propositions aligned with market expectations.

My objective: to transform innovation and sustainability into concrete levers for growth and differentiation.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

COSMETIC OVERVIEW
Brand Strategy and New Product Development Consultant
FASHION AND COSMETICS
January 2022 - Today (4 years and 7 months)
Paris, France
Cosmetic Overview is an independent consulting firm with a holistic strategic, creative, and operational approach.

It supports companies in the cosmetics industry in two major challenges: creating the brands of tomorrow and succeeding in their sustainable transition.

My role: as a true strategic sparring partner, I work alongside leaders (CEOs, GMs, CMOs, Innovation and CSR Directors, etc.) and operational teams to co-build solid, concrete, truly actionable strategies that create value.

- As a Brand Architect & Product Strategist, I support the creation and development of new brands: DNA, positioning, identity, storytelling, formulation, partner selection, go-to-market roadmap.
- I manage and structure eco-design and sustainable innovation strategies, from diagnosis to operational activation.
- I act as an outsourced NPD manager, structuring ranges, developing new products (cosmetics and food supplements), and orchestrating each step from idea to market.
- As a facilitator of workshops (Climat, Ecological Renaissance) or training sessions (2tonnes), and responsible for educational engineering, I unite and manage multidisciplinary teams and facilitate collective dynamics (workshops, sessions) to engage teams and create a shared vision.

My conviction: the future of cosmetics is built at the intersection of desirability, scientific rigor, and a clear, collective commitment to life.
I make marketing a true lever for transformation and growth and help you turn your vision into concrete, high-performing, and sustainable solutions, while securing each strategic step.

Clients: large international groups, mid-sized/SMEs, start-ups, entrepreneurs
Countries: India, China, France
Storytelling Branding Product Development Business Strategy Go-to-Market (GTM) Strategy
MEDKAPP NOVELSKIN
Global Marketing and Communication Director
FASHION AND COSMETICS
April 2020 - April 2022 (2 years)
Paris, France
Exclusive distribution of 15 international brands (DM, dermo-cosmetics, and food supplements) for aesthetic medicine professionals (doctors, dermatologists, and aesthetic surgeons) and the general public.
- Pivoting, creating the B2C activity from scratch, and building the Marketing Department (10 people).
- Strategic thinking and implementation of the NOVELSKIN Brand Strategy and Platform.
- Digitalization of the company, organization of corporate events: digital/physical/hybrid, trade shows, international congresses (IMCAS, AMWC), workshops (assistants and doctors), sales seminars, KOL relations.
- Implementation of tools to facilitate internal communication and engagement, development of Employer Branding and employee Personal Branding, CSR policy.
- Development and deployment of multi-channel B2B, B2C, and B2B2C Marketing and Communication strategies (marketing plans, sales promotion plans, online and offline media plans, training plans, Press Relations).
- Development of partner brand leadership: activation strategies, training, webinars, e-learning, newsletters, social networks, SEO, events/trade shows, Google Ads.
- Sector monitoring and selection of new brands, medical devices, or products for distribution.
- Budget management and control, monitoring of qualitative and quantitative KPIs and ROI.
- HR structuring, leading and animating the marketing and communication team: Marketing, Graphics, Digital/Web, Editorial & Events, Sales.
- Member of the Executive Committee and Head of GDPR.
Major achievements: creation of the website, structuring and implementation of the B2B2C customer journey and loyalty program, development of the customer experience and the 360° Skin Diagnosis/Diagnoskin (Web/Home/Store), creation of the Cosmeceutheque (corner in a pharmacy).
Marketing Management Brand Platform 360° Communication Strategy Digital Marketing Team Management
Alban Muller
Director of the Projects Department
FASHION AND COSMETICS
September 2018 - April 2020 (1 year and 7 months)
Vincennes, France
1- Project Department Management
- Department Management: 3 managers, apprentices, and interns.
- Construction of project management tools: specification definition (cosmetic ingredient and finished product), factory workload planning tool.

2- Management of Cosmetic Ingredients and Finished Product Projects
- Opportunity analysis via Salesforce, arbitration.
- Responses to tenders: definition of needs, costing, schedule planning, price offer.
- Verification of the adequacy between the submitted offer and the client's need by managing necessary technical developments.
- Interface between the client and/or service providers and internal teams throughout the project.
- Transversal coordination of company operational staff involved in the project (laboratory, production, sales administration). Communication, dissemination, and sharing of information. Organization and facilitation of working meetings.
- Supervision and coordination of work until its successful completion (in accordance with projected schedules), development and management of the project development plan, and risk anticipation.
- Monitoring of deliverables and their compliance with specifications.

3- Head of the "Ready to Beauty 2.0" Offer Development:
In partnership with the laboratory, creation of 30 chassis formulas (competitive intelligence, marketing positioning, texture and fragrance validation, ingredient selection), marketing sheets, sales arguments.

Tools: Salesforce, Sage X3, Project Hub
Project Management Product Development Team Management