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Fanny LoisonFL

Fanny Loison

Art Director, Photographer and Videographer

€250/day
Reims, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Fanny

Art Director specializing in photo and video with several years of experience, I firmly believe that every brand, every project has a unique story to tell. My work is to bring these narratives to life through images, whether through photography, video, or visual media.

Throughout my career, I have had the opportunity to work on various projects: visual campaigns, brand experiences, visual identity, videos, photo shoots, and print and web materials. My approach is based on creating visual and narrative coherence, so that each project is not only aesthetic but also carries a message, a story to convey.

If you are looking to bring your ideas to life or redefine your brand image, I would be delighted to discuss your needs and see how we could collaborate.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Basic

Can work on-site
Reims (up to 50km), Paris (up to 50km), Toulouse (up to 50km)

Experience

  • Freelance
    Freelance Art Director
    September 2024 - Today (1 year and 9 months)
    France
    Through my collaborations, I have had the opportunity to produce videos, photo shoots, and visual campaigns for various clients, in both the corporate and creative sectors. My expertise also extends to the design of print and web content, ensuring 360° visual consistency.

    My approach is based on listening, creativity, and the pursuit of innovation in every project. I work with both established companies and startups, helping them develop their visual identity and stand out in a competitive environment.
  • Latitude (ex-Venture Orbital Systems)
    Creative Lead
    September 2022 - September 2024 (2 years)
    Reims, France
    As Art Director at Latitude, I was responsible for creating and managing the brand experience, with a focus on visual identity, photography, and video. My role was to establish a strong artistic direction that reflected Latitude's values.

    I developed the brand's visual identity, ensuring that every graphic element—from the logo to the brand guidelines—was harmonious and aligned with our vision. Concurrently, I oversaw the production of visual content, ranging from photo sessions to video shoots, to create authentic and captivating visuals.

    The fundamental aspect of our communication at Latitude was storytelling and the different narratives we were able to tell. Each project aimed to establish an emotional connection with our audience, conveying stories that reflected the very essence of the brand. This experience allowed me to further my passion for visual storytelling and play a crucial role in developing a memorable brand image.
  • Gather Application
    Graphic Designer / Community Manager
    January 2022 - October 2022 (9 months)
    Paris, France
    At Gather, I had the opportunity to create the brand's visual identity from scratch, working on all graphic aspects, from the logo to the complete brand guidelines. My role was to build a strong and coherent brand image capable of reflecting the company's essence and values.

    In parallel, I executed several social media campaigns, developing impactful visuals and communication strategies to enhance online engagement. I also organized and directed photo shoots at our partners' locations, aiming to highlight the strong relationships we maintained with them.

Recommendations

Florian RandriaFR
TD
Florian Randria and 1 other person have recommended Fanny

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Education

  • Master's in Art Direction
    IIM
    2024
    Année 4 : Affichage numérique et print Film publicitaire Packaging Shooting de campagnes publicitaires Élaboration de chartes graphiques Création et conception multimédia Direction artistique Relation client et brief UX/UI design Modules électifs à la carte Hackathon Conférences métiers Missions en entreprise Année 5 : Présentation de studio Scénographie Showreel Signalétique Direction artistique avancée Gestion du design graphique Production TV Expertise multimédia Management Modules électifs à la carte Séminaires sur les soft skills et le leadership Conférences métiers Missions en entreprise
  • Bachelor's in Communication
    ISCPA Paris
    2022
    Droit budget planning stratégie de communication création visuelle marketing influence création de marque langues

Skill set

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