About Fanny
French
Native or bilingual
English
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Experience
- VALMER INVESTISSEMENTExpert Facebook AdsREAL ESTATEApril 2026 - April 2026Simultaneous management of two Meta Ads accounts in the real estate and wealth management sectors, with campaigns focused on lead generation via native forms.Monthly budget managed:~ €3,000 (two accounts)Main responsibilities:
- Structuring and launching Lead Form campaigns on two accounts
- Testing various creative angles: video, carousel, investor vs. general public approach
- Continuous optimization of active ads and arbitration between formats
Results (over 1 month):- 203 prospects generated in total
- Cost per prospect: ~€14.5 on average
- Coachs infopreneursExpert Facebook AdsSPORTSApril 2026 - Today (2 months)Management of Meta Ads campaigns for a portfolio of coaches in the fitness, weight loss, and income development niches.Monthly budget managed:€1,500 to €3,000 per coach, across several simultaneous accounts.Main responsibilities:
- Creation and structuring of Lead Form campaigns
- Writing advertising video scripts (20 scripts per coach)
- Performance analysis and campaign optimization
- Creative monitoring: angles, hooks, concept rotation to avoid saturation
Results:90 to 140 prospects generated per month per coach via native Meta forms (Lead Form) or landing page. - Caroline MAURAN - KELYRINExpert Meta AdsDecember 2025 - January 2026 (1 month)Implementation of an e-commerce acquisition strategy via Meta Ads to generate qualified traffic and maximize conversions.Monthly budget managed:€250 over one monthMain responsibilities:Creation and structuring of Meta Ads campaigns (Facebook & Instagram)Writing advertising scripts: hooks, marketing angles, and UGC formatsIdentification of high-potential audiences and creative testingPerformance analysis and optimization recommendationsResults:876 add-to-carts generatedCost per add-to-cart ≈ €0.28Improved engagement rate on tested creatives
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Education
- Media BuyerAdes Bootcamp2025Bootcamp intensif de 6 semaines, animé par des intervenants issus de Google, Netflix et LVMH, conçu pour acquérir une maîtrise opérationnelle du media buying orienté performance. - Maîtriser la création, la structuration et le lancement de campagnes Google Ads performantes. - Analyser les performances via Google Ads, GA4 et Google Tag Manager. - Optimiser les campagnes (mots-clés, annonces, enchères, audiences, Quality Score). - Mettre en place un tracking fiable et orienté conversion. - Piloter des budgets publicitaires avec une logique ROI et scaling. - Appliquer les méthodes et process utilisés par des Media Buyers professionnels.
- Grande École ProgramICN Business School2022Master en Marketing et Ingénierie d'affaires