Freelancer profile translated to English.

Description

After about ten years in agencies, I support companies in developing their digital marketing & communication strategy.

I offer different types of services in France and internationally:

💫 Strategic and operational consulting in digital marketing & communication (performance audits, short and long-term strategic recommendations, budget construction vs. objectives, etc.)

💫 Operational support and performance monitoring (SEA, SEO, Social Media, Content Creation, etc.)

💫 Team training (half-day training and/or skills assimilation follow-up)

Contact me to define a tailor-made support together!

Client references: Nuxe, Repetto, Kookai, Messika, Monnaie de Paris, Bureau Veritas, Hyliko etc.

Languages

Italian
Conversational
English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Aix-en-Provence (up to 10km)

Kaliop
Digital Marketing Director
CONSULTING AND AUDITS
June 2020 - September 2021 (1 year and 3 months)
Creation and development of the group's digital marketing department
- Creation of the digital marketing offering
- Management of the commercial part
- Operations organization
- Recruitment and team management
- Participation in external communication activities
- Supported industry watch
SEO SEA Digital Marketing Consultant Team Management Social Media Social Ads
Equinoa
Digital Marketing Director
CONSULTING AND AUDITS
October 2018 - June 2020 (1 year and 9 months)
Development of the digital marketing department of the Equinoa agency – 15 consultants:
- Revenue monitoring and development
- Operations organization
- Recruitment and team management
- Client retention and participation in commercial efforts
- Partner research and management – Google & Facebook Certifications
- Supported industry watch
SEA SEO Digital Marketing Consultant Team Management Paid Media Social Media
Equinoa
Digital Marketing Consultant
CONSULTING AND AUDITS
October 2014 - September 2018 (4 years)
As a senior consultant, I was responsible for supporting a client portfolio (NUXE, Mustela, Bleuforêt, What For, Christophe Robin, etc.) in the creation and implementation of their digital strategy:

-> SEA (Google Certification)
Creation of SEA accounts on Google Adwords and Bing Ads
Daily campaign management: Search, Shopping, Display, YouTube
SEA strategy construction to achieve client objectives (CAC, ROI, Visibility....)
Performance analysis and optimization implementation

-> SEO
Website audits and on-site and off-site recommendations
Creation of SEO-optimized content
Implementation of backlink strategies
Use of Yooda, Majestic, and SEM Rush tools

-> Emailing
Creation of newsletter templates in collaboration with the graphic design team
Partial newsletter integration (HTML)
Newsletter routing and sending via Smart Focus and Mailjet
Implementation of one-to-one emails

-> Social Media
Facebook page management: post creation (graphic and editorial) and publishing
Performance analysis and recommendations
Support in Social Ads management

-> Affiliate Marketing
Implementation and monitoring of affiliate campaigns (various channels)

-> Analysis
Support and recommendations in clients' overall digital strategy
Support in website redesign (desktop and mobile)

-> Management
Recruitment, training, and support of assistant project managers

This daily work is also supported by continuous, daily monitoring. Feel free to follow me and interact on Twitter!

>> Sectors: Cosmetics, Textile, Health, Personal Services...

>> Countries: Europe, North America, Middle East, and Asia

>> Tools: Google Analytics (certification), Google Search Console, Google Adwords, Bing Ads, Eloqua, Smart Focus, Mail Jet, Yooda, SEM Rush, Majestic.
SEO SEA Digital Marketing Strategy Digital Marketing Consultant Growth Hacking Paid Media Social Media