Fanny Laigle

I participated in a promotional campaign for the children's fruit compote brand Cool Fruits by Vitabio as an author. On this occasion, I conceived and wrote six stories. In each of them, a fruit has a fun adventure with other fruits and invites the reader to join in. The brand's values are present: organic, local products, original recipes, and no added sugar.

You can already get a preview of my work here: https://histoires-cool.com/ (the other three stories will be published soon).

After several years in the background department, my scope has considerably expanded, now covering communication and marketing, to which I bring my expertise as an author and storyteller. My daily tasks largely consist of finding the right words to disseminate the brand's message. Not to distort it, to remain faithful to its most unique aspects: to achieve this, more than knowing it in every detail, I have the advantage of having participated in the creation of some of its components. To do this, I work closely with marketing teams and creatives (graphic designers, illustrators, etc.).

My missions:

- Conception and writing of communication & marketing content on all types of media (web, print, video, etc.);

- Conception and writing of background/lore content for internal company projects;

- Conception and writing of content for an internal encyclopedia.

In parallel, I am also the author of the book "DOFUS - Le Guide du Krosmoz".

During this period, my main role at Ankama was to flesh out the dense, rich, and unique universe of its various productions through texts and various editorial content. I was involved in the different production layers of a key element of what is called lore/background. In other words, I had to imagine and write anecdotal stories to add depth to a character, as well as be involved in the conception of a strong component of a script. Transmedia, which requires never telling the same story twice through different media, and which also demands a certain skill and mastery of narrative coherence, was the underlying context.

It was during these early years within the company that I had the chance to experience scriptwriting for the animated series DOFUS: Treasures of Kerubim.

My missions:

- Conception and writing of lore/background content for internal company projects (press, video games, publishing, board games, etc.);

- Proofreading and editing of lore/background content;

- Writing of tools (lexicons, style guides, encyclopedias, etc.);

- Writing of three scripts for the animated television series DOFUS: Treasures of Kerubim (Dance Against the Mulous, The Tulamour, and Dragodingues);

- Transmedia Project Manager (project titled Almanax).