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Fanny KasarherouFK

Fanny Kasarherou

Community manager - Family / Kids / Parenting ✨

€460/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Fanny

You created your brand because you identified a real gap in the lives of parents.
You chose Instagram to make yourself known and support conversion to your site.
You spend a lot of time and energy creating content to achieve your goals.
But your posts go unnoticed, and you don't understand what's blocking you.

☀️I'm Fanny, founder of Ta com Brille.
After several years at OKAÏDI and OXYBUL, I saw firsthand how much parents' expectations have evolved. Indeed, today 41% of parents do not feel understood by brands*.
Parents don't just choose a product. They connect with brands that understand and reflect their real lives as parents.
On Instagram, the challenge is therefore to find the right messages to create this connection.

This is exactly where I come in.

⚡️Move from a showcase Instagram to a strategy that supports your goals!
- Clarify your messages to know what to say to your target audience and create content that truly resonates
- Gain organic visibility and attract more and more new parents
- Create a strong emotional link to build trust, attachment, and engagement

🚀Result: Instagram becomes a real growth lever for your business.
—> More visibility, more interest in your products, more customers.

My areas of expertise:
🔎 Instagram Audit
Strategic analysis of your account to identify visibility, engagement, and conversion levers.

🔦 Editorial Strategy
Definition of key messages, editorial line, and concrete action plan to structure your communication and create a lasting impact.

📱 Community Management & Social Media Management
Management of your Instagram account: editorial calendar, content creation, posting, moderation, engagement routines, contests, influencer marketing, and UGC.

🌟They trusted me: OKAÏDI OBAÏBI, Oxybul éveil et jeux, IDKIDS, Bam Badam éditions…
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Bam Badam Éditions
    Community manager
    January 2026 - Today (7 months)
    Paris, France
    Objectives: ensure an online presence on Instagram to gain visibility, notoriety, and convert to the website

    - Editorial strategy
    - Content creation and publication
    - Monthly KPI reporting
    - Benchmarking
    Community management Content creation Instagram
  • Okaïdi
    Freelance Marketing Project Manager
    RETAIL (SMALL BUSINESS)
    September 2024 - Today (1 year and 10 months)
    Paris, France
    Management of projects related to the web and store transformation of Okaïdi > Okaïdi+ (textiles + integration of toys and childcare products):
    - Coordination of local communications
    - Coordination of 360° commercial operations (Okaïdi and Oxybul)
    - Customer journey triggers (web and email)

    Management of projects related to the international OK+ loyalty program:
    - deployment of trigger emails in different countries
    - 360° launch of program evolutions: birthday offer and prize draw animation
    - wallet recruitment animations (Splio)
    Project management Email marketing Customer relationship management (CRM) Customer loyalty Local communication
  • Idkids
    Freelance Marketing and Social Media Project Manager
    RETAIL (SMALL BUSINESS)
    September 2022 - March 2024 (1 year and 7 months)
    Paris, France
    Management of various marketing projects for the IDKIDS brand

    Marketing Project Manager:
    - Customer journeys (email triggers + web content + social media): welcome journey, baby development stages journey, second purchase journey, reading guide journey
    - Referral program

    Social Media Manager for IDKIDS Facebook and Instagram pages (+15k followers in 1 year):
    - Implementation of the new content strategy
    - Development of the editorial calendar
    - Coordination of content creation (posts, reels, stories...)
    - Management, animation, and moderation
    - Management of contests and influencer collaborations
    - Coordination of advertising
    - Launch of local store pages
    - Strategic reporting
    Social media Community management Customer relationship management (CRM) Email marketing Project management

Recommendations

CD
LC
Aurélien Di SanzoAD
Camille Decrozant and 2 other people have recommended Fanny

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Education

  • MSc Marketing, Communication, and Business Strategy
    Ownes education
    2019

Skill set

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