About Fanny
French
Native or bilingual
English
Fluent
Experience
- Bam Badam ÉditionsCommunity managerJanuary 2026 - Today (7 months)Paris, FranceObjectives: ensure an online presence on Instagram to gain visibility, notoriety, and convert to the website- Editorial strategy- Content creation and publication- Monthly KPI reporting- Benchmarking
- OkaïdiFreelance Marketing Project ManagerRETAIL (SMALL BUSINESS)September 2024 - Today (1 year and 10 months)Paris, FranceManagement of projects related to the web and store transformation of Okaïdi > Okaïdi+ (textiles + integration of toys and childcare products):- Coordination of local communications- Coordination of 360° commercial operations (Okaïdi and Oxybul)- Customer journey triggers (web and email)Management of projects related to the international OK+ loyalty program:- deployment of trigger emails in different countries- 360° launch of program evolutions: birthday offer and prize draw animation- wallet recruitment animations (Splio)
- IdkidsFreelance Marketing and Social Media Project ManagerRETAIL (SMALL BUSINESS)September 2022 - March 2024 (1 year and 7 months)Paris, FranceManagement of various marketing projects for the IDKIDS brandMarketing Project Manager:- Customer journeys (email triggers + web content + social media): welcome journey, baby development stages journey, second purchase journey, reading guide journey- Referral programSocial Media Manager for IDKIDS Facebook and Instagram pages (+15k followers in 1 year):- Implementation of the new content strategy- Development of the editorial calendar- Coordination of content creation (posts, reels, stories...)- Management, animation, and moderation- Management of contests and influencer collaborations- Coordination of advertising- Launch of local store pages- Strategic reporting
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Education
- MSc Marketing, Communication, and Business StrategyOwnes education2019