Freelancer profile translated to English.
Back to original languageAbout Fanny
With a Master's degree in International Communication Strategies, I've had the opportunity to lead the communication for demanding brands, for example in the high-end eyewear or exceptional spirits sectors.
Immersed in the automotive world since childhood, I specialized in beautiful objects - preferably mechanical. I enjoy revealing their unique stories and the craftsmanship that gives soul to each creation.
✨ Through HALO, I imagine creative and authentic strategies to highlight what makes each brand unique.
📌 Areas of expertise:
- Brand strategy and storytelling, copywriting
- Art direction & campaign creation (photo shoots, graphic charters, visual identities, visual universes, AI...)
- Public relations
- Community management / social media
(option to book a 1-hour free diagnosis)
French
Native or bilingual
Spanish
Fluent
English
Fluent
Can work on-site
Pontarlier (up to 50km), Paris (up to 50km), Dijon (up to 50km), Lausanne (up to 50km), Lyon (up to 50km)
Experience
- HALO⚡Self-employedLUXURY GOODSSeptember 2019 - Today (6 years and 11 months)Pontarlier, FrancePassionate about beautiful objects, especially exceptional mechanics (automotive, motorcycle, watchmaking...), I support premium brands as an independent communication consultant and art director.✨ My goal: To highlight what makes you unique. To enhance your projects and make a lasting impression through creative, authentic, tailor-made strategies.
- BRETT EYEWEARBrand Manager / Marketing ManagerPRESS AND MEDIAMarch 2022 - July 2025 (3 years and 5 months)Lons-le-Saunier, FranceManaged the Marketing department (team of 3 people) for a high-end eyewear brand inspired by the worlds of vintage motorcycles and classic cars.Defined annual budgets based on commercial objectives and the brand's turnover.Ensured brand identity consistency throughout its developments and collaborations.Conception and implementation of 360° campaigns:✔️ Photo & video shoots✔️ Press insertions✔️ Digital (social media, newsletters, and e-shop)✔️ Events (B2C, trade shows)✔️ Print
- PREMIUM CRAFT SPIRTISMarketing Project ManagerWINE AND SPIRITSDecember 2020 - February 2022 (1 year and 3 months)Luxeuil-les-Bains, FranceManaged the Marketing for the launch of Premium Craft Spirits: the new premium spirits distribution structure.✔️ Structured a portfolio comprising over 70 partner Houses, in collaboration with the various Marketing teams✔️ Designed the launch strategy:- Branding & Graphic Design (catalog, brochures, visuals, POS materials...)- Digital tools (showcase and e-commerce sites, social media accounts...)- PR & e-PR levers (media buying, press releases...)- Content strategy: creation of the monthly magazine The Crafter®- Internal actions to unite these players (newsletter, events...)
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Education
- Master in International Communication Strategies (MASCI)University of BurgundyApprofondissement de tous les domaines affiliés à la communication : - Stratégies de message - Graphisme - Création de sites web - Community Management - Médiaplanning Poursuite de deux langues étrangères et orientation internationale des enseignements. Implication dans la Junior Agence du Master en tant que chargée de communication et vice-présidente.
- Bachelor's Degree in Applied Foreign Languages (English-Spanish) - Brand StrategiesUniversity of Burgundy2018Enseignements suivis en langues étrangères permettant d'acquérir un niveau C1 à l'oral et à l'écrit. Option Stratégies des marques : découverte de la communication et du marketing. Initiation au droit et à l'économie dans un environnement international.