Freelancer profile translated to English.

Description

Hello, I'm Fanny, yourCommunication Project Managerto oversee the production of:

Print and webadvertisingcampaigns

*Videos(motion design, interviews, corporate film, etc.)

*Annual reportsand other corporate materials

*Websitesand online platforms

→ In collaboration with other professionals: art directors, motion designers, videographers, web designers, graphic facilitators, etc.

In addition to coordinating various service providers, I produce storyboards, strategies, and intention notes, ensuring consistency with your brand image.

I was a Project Manager for 4 years at Bpifrance in the Brand & Image department, an experience during which I acquiredrigor, priority management, and attention to detail.

The goal?

To help you achieve communication that is:

👌 clear and understandable for your target audience

👌 consistent across all your platforms

👌 memorable and impactful to leave a lasting impression and facilitate the sale of your products/services

With a background in Brand Strategy, I worked for 4 years on Bpifrance's image and have been working as a freelancer for over 2 years with Alsatian companies: xo-xo, Einrichtwerk, ICARIO, Nexus, Argos Consulting.

I look forward to discovering yours!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Strasbourg (up to 50km), Colmar (up to 40km), Mulhouse (up to 40km)

Kleinwort Hambros
Communication Officer
BANKING AND INSURANCE
April 2019 - March 2020 (1 year)
Cité de Londres, United Kingdom
• Digital Communication: maintenance and update of the website; SEO; Management of the LinkedIn page

• Internal Communication: creation of a weekly newsletter; production of content and competitions to engage the staff; Creation of videos to put some of the key employees in the spotlight; Events coordination

• Redesign of the banking app
Internal Communication Digital Communication Project Management Communication Strategy Brand Image
Bpifrance
Brand & Image Project Manager
BANKING AND INSURANCE
January 2015 - March 2019 (4 years and 3 months)
Paris, France
Proactive, attentive to consistency and harmonization between platforms to strengthen and evolve brand image.

• Advertising campaigns: coordination of campaign production, in liaison with service providers and graphic chain stakeholders.

• Management of video and motion production: creative briefs, storyboard creation for the annual report promotional video and the French Fab Tour TV spot

• Management of the production of guides for entrepreneurs: collaboration with a graphic facilitator

• Management of the production of a TV spot and advertising creations based on a highly segmented media plan; creation of communication kits for partners of the La French Fab tour

• Participation in the evolution of the Bpifrance Inno Génération event: support for the creation of the visual identity with active participation in the photo shoot; implementation of a phygital advertising campaign; management of the production of the printed program and brand visibility on chartered trains, in partnership with the Regions

Internal communication
• Management of the daily dissemination of internal content on interactive terminals

Graphic design and publishing
• Creation of graphic universes and variations
• Production of animated advertising banners, infographics, invitations, banners

Social media
• Development and animation of a Twitter account (+ 15K followers in 18 months) with the development of an editorial calendar

Supplier research and management, briefs, negotiations, and budget management.
Branding Project Management Graphic Design Communication Strategy Brand Image Copywriting
Fanny HACOT
Communication Strategy Consultant
CONSULTING AND AUDITS
March 2021 - Today (5 years and 3 months)
Strasbourg, France
xo-xo - intimate protection brand
- definition of communication strategy: messages, channel selection, retroplanning
- definition of brand DNA and messaging
- relationship management: press release writing and journalist contact (articles on blogs, DNA, TopMusic, Le Parisien, 20minutes, France 3)
- writing content for the e-commerce website
- animation and strategy for the TikTok account which generated +10K followers
- Facebook and Instagram animation and strategy

ICARIO - virtual reality immersion for tourist sites
- definition of brand DNA: mission, values, messages, discourse
- advice on image and strategy
- writing content for the website

ARGOS Consulting and Nexus - consulting firm
- definition of DNA: values, messages, discourse
- writing content for both websites
- advice on the communication strategy for both entities

Einrichtwerk - school furniture
- definition of a content strategy on LinkedIn

Jolifish - web development and communication
- Facebook and Instagram animation and strategy for Alsace Fan Day and Jardin des Papillons

Hypnosalys
- audit of communication strategy and recommendations
Branding Brand Image Communication Strategy Social Media Content Marketing Editorial Strategy