Fanny Goncalves

The 3 things I do best?

🔫 Marketing and branding that break the mold

🔮 Discovering development avenues you hadn't thought of

🧖‍♂️ Ensuring the result meets 101% of expectations :)

And concretely, what can I do for you?

- Audit of the digital situation (to better focus communication and create relevant content)

- Develop a digital strategy according to your objectives (social media optimization and strategy, traditional marketing, influencer strategy, etc.)

- Manage your social media communication and build a community around your brand/products

- Create and manage creative content aligned with the brand in a simple editorial calendar (posts, visuals, reels, TikTok, videos, infographics, articles)

My ultimate goal? To provide fast, achievable service and offer solutions that exceed your expectations 💃🏻

What I did at Rodeeo? I grabbed the bull by the horns 🤠

➡️ Rodeeo has three founders with an idea: to create an app for renting EVERYTHING:

The car for family vacations, the bike for a romantic ride, the boat for a trip with friends, the Méhari for a retro wedding, and much more.

👉 And when I joined the adventure, everything had to be created, and they gave me 100% trust, so I jumped in:

- With Studio Populaire, we launched a completely quirky and fun communication campaign: visuals, videos, marketing activations.

- I put myself on TikTok, in Instagram stories to show the "behind the scenes," and the comments and DMs were very positive.

- With Laïo, I created videos, they launched the ads, and we analyzed what worked and started again. Our goal? To get the maximum number of downloads and users on the app.

- I set up email automations for a super smooth prospect journey.

- With Arthur (COO), we analyzed every week what was working to move forward quickly and far.

Besides that, incredible things happened:

👽 Loic (CEO) wrote a space script, and we shot the short film "The Hack" in Marseille with Samy Naceri, Sophie Tapie, and Bengous to announce the app launch.

👩‍💻 Rodeeo was joined by Rodeeo Pro: the B2B platform that allows rental companies to better manage their rental business, and there, I worked with FX (CTO) to create the UI mockups for the platform on Figma and the first version of the B2B website with WordPress.

What an adventure. It was a real rodeo, and I thank Loic, Arthur, and FX again very much for letting me enter the arena! 🙌

The 3 things to remember from my experience at Yaago:

(a digital guide that short-term rental owners provide to their travelers) 📕

1️⃣ I deployed the brand's SMO and SEO from scratch: Instagram, LinkedIn, Facebook, and blog articles (who are we talking to, how, and why? These are the questions I ask myself for each platform).

- I imagine and plan the content to be created based on the audience, objectives, and season (we are in the tourism market).

- I create impactful, innovative, and creative visuals, videos, posts, and articles (hehe).

2️⃣ I implemented an emailing strategy to attract customers:

- I collect as many prospect emails as possible by creating white papers and webinars.

- I segment emails based on prospect engagement.

- I schedule email campaigns to convert them from prospects to customers (chicling).

3️⃣ I establish useful partnerships and local influencer marketing.

- I seek partnerships to offer useful services to Yaago customers: key boxes, deposit software, or noise monitors for short-term rentals (STR).

- With La Savonnette (a French brand), I launched a contest and a promotional code for STR welcome kits (soaps, shower gels) 🇫🇷