Fanny Gassmann

Created the website for the music group Avelune, including an e-shop for selling band merchandise. I also created some motion graphics for the band's social media.

At CreativMinds and BA Toolkit, I developed communication strategies, created editorial plans, and wrote blog posts. I coordinated the organization of the Partner Innovation Lab and prepared CreativMinds' participation in the Swiss IT Forum(s), including designing the booth and managing communication with organizers. In graphic design, I created communication materials (flyers, presentations, brochures) and developed the visual identity for BA Toolkit. My work increased LinkedIn engagement by 266.36% for BA Toolkit and 39.88% for CreativMinds. I developed skills in communication strategy, graphic design, and project management, thereby strengthening our online presence and audience engagement.

For the Venoge Festival, I analyzed the 2022 edition statistics and defined the communication strategy for 2023. I recruited and managed the social media team, created key messages, and planned the social media content and budget. I ran digital campaigns via Meta Business Suite and managed daily community engagement. My efforts increased Instagram followers by 36%, improved engagement by 25%, and generated 346K unique users on the website. I gained skills in statistical analysis, team management, content creation, and digital campaign optimization.