Freelancer profile translated to English.
Back to original languageAbout Fanny
Freelance in communication and media strategy, I would be delighted to help you highlight your projects.
🚀 If you are convinced that your online and social media presence is necessary but you can't find the time? My role will be to support you in implementing coherent strategies and actions to achieve your goals.
I also work in the creation and structuring of your image/entity to make you stand out.
To be as close as possible to your expectations, I can offer you various services:
📝 Strategy
• Analysis of your digital tools: monitoring, benchmarking
• Development of a 360 Communication strategy (digital, Social Media, but also in press, print, and "local" communication).
👩🏼💻 Social Media, Community Management
✨ Influencer Marketing and Branding
• Needs and market analysis
• Development of an influence strategy for your projects
• Management and coordination between different stakeholders.
• content creation and coordination between potential service providers.
🏰 Cultural Mediation / Heritage Enhancement
• design and writing of specifications
• project management
• cultural mediation
• content creation (written, audio, visual, educational paths)
• artistic direction
• guide lecturer
Self-taught and curious, I am available to discuss your various projects and then start a new adventure by your side! 🚀
French
Native or bilingual
English
Conversational
Can work on-site
La Londe-les-Maures (up to 20km), Hyères (up to 15km)
Experience
- PUBLICISSenior Media TraderPRESS AND MEDIAJune 2023 - February 2025 (1 year and 8 months)Lyon, FranceManaged a client portfolio including the L'OREAL group (MUGLER, PRADA, Garnier...) & La Française des Jeux.- Developed media plans- Managed campaign programming, purchases, KPIs, analyses, optimizations, and reports - in relation with French TV channels & digital players.- Ensured client relations and proposed new optimization avenues.- Created tailor-made recommendations.
- Maison-Théâtre de MachyCommunication and Diffusion OfficerCULTUREApril 2021 - June 2022 (1 year and 2 months)Château de MachyImplemented the media, editorial, and visual strategy for the Maison-Théâtre de Machy and deployed it within its region.COMMUNICATION AND DIFFUSION OF CULTURAL ACTIVITIES- Ensured the dissemination of cultural offerings: making mediation materials available to the public- Implemented a communication plan to ensure the visibility of cultural events organized and programmed by the troupe.- Developed communication materials and visuals: brochures, flyers, posters, signage, etc., in liaison with the team and service providers.PARTNERSHIP MANAGEMENT AND PRESS RELATIONS- Coordination and planning of cultural activities between the public and artists or partner structures- Establishment and management of relations with various partners (local elected officials, journalists, programmers, etc.).- Updated contact lists, followed up (email and phone)
- FrancePlay.Editorial OfficerTRAVEL AND TOURISMMarch 2021 - October 2021 (7 months)Lyon, France- Monitored and curated content for the enrichment of digital collections.- Developed the HUTTOPIA TV platform.- Organized, structured, and managed editorial content.- Implemented SEO and optimized natural referencing
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Education
- Master I - International Cultural ProjectsUniversity of Versailles2018
- Bachelor's degree in Information and CommunicationUniversity of Savoie Mont Blanc2017