Fanny Caudron

Following a certified training in Product Design (Le Laptop, 2025), I evolved my independent activity to offer a service focused on digital product design, while capitalizing on my 14 years of experience in art direction and UX/UI design.

I design tailor-made solutions, from product strategy to the creation of visually coherent and user-centered interfaces.

🧠 Missions & Approach

• Strengthening UX skills acquired in agencies: audit, personas, journeys, user testing.

• Responsive interface design (UI): mockups, design systems, interactive prototypes (Figma).

• Co-design workshops, Design Sprints, A/B testing, and iterations.

• Product support: MVP definition, prioritization, backlog, and agile collaboration with tech and business teams.

🎯 Positioning

A creative eye inherited from art direction, combined with a user-oriented and digital performance approach. I bring a complete vision: from concept to execution, with a constant focus on coherence, elegance, and efficiency.

📍 References

Ailia: UX/UI design of an MVP for a personalized health platform, aimed at improving guidance and prescription of devices for disabled patients.

As an Art Director and UX/UI design expert, I led the creation and optimization of innovative digital solutions for prestigious brands, combining creativity and strategy to improve user performance and customer engagement.

🔹 UX/UI Design and User Journey Optimization

• Shade Finder Platform: Design of an intuitive interface to personalize the shopping experience, improve navigation, and increase conversions on a luxury cosmetics e-commerce site.

• Gift Finder: Creation of a UX/UI solution to guide users in finding the ideal gift, with an optimized journey for increased sales.

🔹 Creation of Event Mini-Sites and Digital Communication

• Design of event mini-sites with striking design and fluid interface, for targeted digital campaigns aimed at increasing visibility and user engagement.

• Creation of interactive and visually engaging content for prestige brand communication campaigns.

🔹 CRM Strategy & Customer Loyalty

• Creation and design of CRM campaigns (emails, newsletters) integrating personalized visual elements and a user-centered approach, contributing to strengthening customer loyalty and improving the user experience across digital channels.

🔹 Visual Identity and Graphic Project Management

• Redesign of the agency's visual identity and website, with a complete graphic charter and management of visual consistency for all digital and print materials.

🌟 Some references

• Beauty: Lancôme, Givenchy, Clarins, Avène, Guerlain, Paco Rabanne.

• Food/Grocery: Monoprix, Palais des Thés, Pierre Hermé.

• Travel/Hospitality: Corsair, Ponant (cruises).

• Fashion/Jewelry: Zapa, Simone Pérèle, Reiko, Etam.

• Home/Garden: Bo Concept, Truffaut.

• Health: Klorane, René Furterer, Mustela.

I launched F Design Studio in 2012 to support brands in creating their visual identity and digital presence. As a freelance art director | UX/UI designer, I worked with companies in various sectors (luxury, beauty, food, fashion…), in addition to and between my agency positions.

🔹 Design of strong and coherent visual identities (logos, graphic charters, cross-channel materials).

🔹 Creation of Web materials (Showcase sites, e-commerce sites, newsletters, social media visuals).

🔹 Art direction of digital and print campaigns (mini-sites, landing pages, advertising, packaging, press, POS materials…).

🔹 Collaboration with agencies and studios, white-label or directly with clients.