Fanny Busson

Designer specializing in **visual identity and packaging for food & beverage* and natural cosmetics brands**.

I help alternative and no-low brands (food, beverage, cosmetics) create clear, coherent, and desirable brand universes, designed to enhance their products and stand out in their market.

⤷ You are developing a food or natural cosmetics brand

⤷ Your packaging or brand image does not reflect the quality of your product

⤷ You want to stand out on the shelf or online

⤷ You are launching a brand and want to lay a solid foundation

My role: to build coherent, desirable, and differentiating visual identities for startups and SMEs that want to establish themselves in saturated markets.

Beyond design, I intervene on:

→ brand positioning

→ overall coherence

→ clarity of your offer

Objective: to help you stand out in your sector, to make better eating and better consumption more accessible.

⤷ Brand audit (visual and strategic diagnosis)

⤷ Brand strategy (positioning, brand platform)

⤷ Visual identity (branding, art direction, graphic system, brand guidelines)

⤷ Food and cosmetic packaging (product design, labels, mock-ups, packaging universe, consumer experience)

✔ A clear and differentiating brand image

✔ Packaging that enhances your products and attracts attention

✔ Better understanding of your offer

✔ More coherent and effective communication

Cluizel - Nature & Découvertes - Whatmatters - LVMH - Jubilé - Nutrimuscle - Le Gouffre de Padirac - Herbes à Malice - Krug - The Whisky Lodge...

France - Belgium - Switzerland

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📩 A branding or packaging project? Shall we discuss it?

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