Fanny Breteau

Supporting organizations in growth or restructuring, requiring a coherent evolution of their brand image.

• Brand design & strategy (brand positioning, logos, brand systems...)

• Web design (UI/UX)

• Graphic design (Reports, brochures, posters, banners, social media, newsletters...)

• Infographics, data visualization

• Consulting on a variety of design projects

I was the first designer to join the in-house digital design team. I designed the brand system for the web for all institutional sites, led UX and UI design on several projects, conducted or participated in user research and testing, co-creation workshops, working with internal and external designers, project managers, developers, UX researchers, and art directors.

Achievements:

Cello: Led the development of the design and art direction for cello.community, as well as overseeing iterations of a web application that facilitated online networking for several thousand professionals within the CE100, an accelerator program coordinated by the Ellen MacArthur Foundation, for three years www.cello.community

Ellen MacArthur Foundation Website Redesign: Led the user interface design, in collaboration with a UX designer, a development team, and the brand manager, to rethink a mobile-first, SEO-optimized site, which has seen an average of 10,000 monthly visitors since its launch in 2015 www.ellenmacarthurfoundation.org

Circular Design Guide: Synthesized and implemented modifications and developed the website initially co-created with Ideo and launched in 2017 www.circulardesignguide.com

Rescoms: Updated the brand image and main website design to host a directory of circular economy tools www.rescoms.eu

Disruptive Innovation Festival: Designed a live streaming website with scheduling options, used by 100,000 active visitors www.thinkdif.co

I designed communication materials for clients in the food and beverage, retail, music, and non-profit sectors. This included designing reports, brochures, posters, point-of-sale communications, infographics, and social media campaign assets. Also community engagement plans, offline and online, and ad hoc translations into French where applicable.

Achievements:

- Created a range of infographics on circular economy topics seen by several thousand attendees at the Disruptive Innovation Festival, an online three-week event launched by the Ellen MacArthur Foundation in 2015.

- Developed a community engagement strategy and created content for Pulse Studios music rehearsal rooms, which effectively increased newsletter sign-ups, social media followers, and studio bookings.

- Designed social media content and a printed catalog, and implemented a community engagement strategy that led to the wine importer Enovino Organic doubling its online sales.

- Translated content from English to French for the artist booking agency Julie Tippex, consulted by hundreds of industry contacts.

- Designed online and in-store communications for the concept store Passage du Désir, leading to an increase in social media and online store conversions.