Freelancer profile translated to English.
Back to original languageAbout Fannie
Expertise creates value when it becomes visible, understood, and shared. This conviction guides my approach.
+15 years structuring, managing, and deploying communication, editorial, marketing, and digital initiatives. I now leverage this experience to support organizations looking to strengthen their teams or advance a project.
My approach combinesstrategic vision, operational management, and strong involvement in execution.I work both to define frameworks and to produce, coordinate, and drive projects forward with teams.
Some examples of missions:
- Taking over a communication and marketing scope to ensure business continuity
- Creating, structuring, or reorganizing a communication or marketing function
- Designing, deploying, or relaunching a communication, editorial, marketing, or digital project
- Coordinating and mobilizing teams and partners around a cross-functional project
- Harmonizing content and practices to strengthen the consistency of communications
Since 2025, I have also been a volunteer with the association Latitudes, where I lead workshops on digital awareness and contribute to its communication efforts. There, I find a dimension already present in my career: making knowledge accessible and fostering its adoption.
My experience has been primarily built in B2B environments (services, industry, and technologies, particularly HR Tech and EdTech). Today, this enables me to support organizations facing communication, management, and coordination challenges, in both the private sector and non-profit structures.
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Additionally, you can find several recommendations from my former managers, colleagues, and partners on my LinkedIn profile [linkedin.com/in/fannieparis].
French
Native or bilingual
Can work on-site
Nantes (up to 50km), Angers (up to 50km), Rennes (up to 50km)
Experience
- Voxaly (groupe Docaposte)Head of Communication & MarketingSOFTWARE PUBLISHINGJanuary 2016 - December 2022 (6 years and 11 months)Saint-Herblain, FranceCreation and structuring of the communication & marketing function within a context of strong growth and offer diversification.
- Design and management of communication, editorial, marketing, and digital initiatives
- Structuring and deployment of an editorial strategy involving subject matter experts, internal teams, and partners, from content conception to distribution
- Management of brand repositioning, website redesign, and key communication materials
- Content production, project coordination, management, and performance monitoring
Results:clarified brand positioning • sustainable editorial framework • +1,500 leads/year • €2-3.5M/year pipeline - KosmosHead of Operational MarketingSOFTWARE PUBLISHINGApril 2024 - December 2024 (8 months)Nantes, FranceTaking over a multi-brand communication & marketing scope within a transition and team reorganization context.
- Design, deployment, and optimization of campaigns, content coordination
- Implementation of monitoring tools and team support
- Coordination of service providers and budget monitoring
Results:campaigns continued and optimized • harmonized tools • renewed collective dynamic - HoroquartzDigital Marketing Project ManagerTECHOctober 2023 - March 2024 (5 months)Saint-Herblain, FranceStructuring the digital marketing roadmap and strengthening performance monitoring.
- Roadmap definition and implementation of monitoring tools
- Service provider coordination and launch of priority actions
- Redesign of the editorial calendar, action tracking, and indicators
Results:structured roadmap • streamlined organization
Recommendations
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Education
- Anim' Future of TechAnim' Future of Tech
- Bachelor's Degree in Marketing and E-commerceNEGOCIA - International Center for Sales and Negotiation Training2003Licence Marketing et E-commerce
Certifications
- Anim' Future of TechLatitudes - Exploring Tech for Good2025