Freelancer profile translated to English.

Description

Welcome to my page.

I am a market research professional with over 15 years of experience. Having worked in leading marketing research institutes (Ipsos and Kantar) and with international brands, I put my expertise and skills at your service.

- Rich experience in quantitative and qualitative studies, practical experience in project management, budget management, questionnaire design, data analysis and report writing.

- Ideal for international studies: Perfectly trilingual (Chinese, English, French), with an excellent understanding of the cultural and social nuances specific to each of these countries.

- Proven experience with brands in various sectors: Danone, Nestlé, Philips, Sony, Johnson & Johnson, Servier Médical, Air Liquide and BP, as well as significant experience in higher education, particularly on studies related to student life and reputation.

- Passionate about branding and communication, I am committed to helping brands build a human, lasting and enriching relationship with their consumers/customers.

- I am reliable, professional, curious, open-minded and have a good sense of humor.

Do not hesitate to contact me, let's talk about your need and your challenge.

Languages

English
Native or bilingual
French
Fluent
Chinese
Native or bilingual

Workplace preferences

Can work on-site

Lyon (up to 50km), Marseille (up to 50km), Toulouse (up to 50km), Paris (up to 50km), Lille (up to 50km)

Blossom Partners
Freelance Marketing Consultant
CONSULTING AND AUDITS
April 2017 - Today (9 years and 2 months)
Lyon, France
Conducting quantitative data analysis for clients in the public and private sectors to generate actionable insights and support strategic decision-making.

Interpreting qualitative studies (e.g. focus groups and in-depth interviews) to identify underlying motivations and formulate strategic recommendations.
Positioning Strategy Communication Strategy Data Analysis Marketing Consultant Market Research
Ipsos
Market Research Team Leader
CONSULTING AND AUDITS
August 2010 - December 2016 (6 years and 4 months)
Cité de Londres, United Kingdom
- Provide insights and identify opportunities based on
brand research
- Use mixed methodologies for the development of
advertising campaigns
- Propose concrete recommendations to increase
the effectiveness of marketing campaigns
➢ Lead a market research team for projects in
Europe, the Middle East, North America and
Africa;
➢ Analyze data and write reports with
recommendations
Market Research Marketing Research Advertising Data Analysis Insights Project Management International Project Qualitative Market Research Quantitative Market Research
Kantar Millward Brown
Account Manager
CONSULTING AND AUDITS
August 2005 - August 2010 (5 years)
Shanghai, China
Substantial experience in brand research and
communications in China
Making key changes in advertising test reports (report length was reduced by
half).
➢ Lead a project team from client brief to delivery of
final results
➢ Analyze data, write reports and present the
results.
➢ Organize and conduct training and
development for clients.
Market Research BrandComms Chinese Market Marketing in China Data Analysis Usage and Attitude (U&A) Project Management

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Master of Science
University of Manchester
2003
Principles of Market Research
The University of Georgia , USA
2010
Formation à distance

Fang Liu

Market Research | Brand Strategy & Comms

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