Freelancer profile translated to English.

Description

After 10 years in advertising agencies, I have developed solid expertise in social media strategy and creative content management.

Social networks, their algorithms, and their formats hold no secrets for me: I now support brands in building their online presence, from editorial strategy to content production.

As a freelancer, I work on two complementary axes:

SOCIAL STRATEGY

✦ Audit & Strategic Diagnosis : analysis of brand presence, perception on social networks, and positioning against competitors.

✦ Definition of Communication Objectives : alignment of social media ambitions with global business and marketing challenges.

✦ Editorial Platform Construction : tone, content pillars, storytelling, and overall creative direction.

✦ Strategic Channel Selection : identification of the most relevant platforms based on audiences and usage.

✦ Annual Activation Plan Development : mapping of key moments, opportunities for engagement, and synergies with global campaigns.

✦ Format Recommendations : guidelines on the types of content to prioritize based on objectives and best practices.

✦ Social Media Charter Design : definition of principles for visual, verbal, and community consistency.

✦ KPI Definition : identification of key performance indicators.

✦ Digital Media Campaigns : solid expertise in creative writing for formats according to media objectives (an Instagram story is not written the same way as a non-skippable YouTube ad, for example).

CONTENT CREATION

✦ Photo, Video, and Digital Storytelling Production : professional certification from Gobelins; shooting in natural light or studio flash; Canon R5.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Fanelinelo
Freelance Social Media Expert
SOCIAL NETWORKS
February 2024 - Today (2 years and 3 months)
Paris, France
I help you analyze your social media ecosystem, clarify your positioning, and identify the most relevant engagement opportunities.

Together, we will structure a clear editorial line and develop a content and distribution strategy aligned with your brand's challenges to enhance your identity on social networks.
Editorial Strategy Social Media Strategist Social Networks Content Marketing
Fanelinelo Studio
Photographer & Content Creator
February 2024 - Today (2 years and 4 months)
Paris, France
Trained and certified professional photographer from Gobelins, I create tailor-made content (photos and videos) designed for your various communication channels: social networks, digital or print campaigns, press relations, and brand collaborations.

Photography Social Networks Content Creation
RAZORFISH
Senior Project Manager
HOSPITALITY
April 2025 - October 2025 (6 months)
Paris, France
Within the Social Media Team

Dedicated to the Eco & Mid segment of the Accor hotel group

Senior Project Direction : responsible for strategic coherence, deliverable quality, and client satisfaction.

Strategic Management : supporting the client in defining and adjusting the social media and distribution strategy.

Editorial and Creative Supervision : monitoring content and validating the relevance of proposals according to brand objectives.

Cross-functional Coordination : managing social media projects and campaigns with internal teams and external partners.

Influencer & Content Creator Relationship Management : selection, briefing, and supervision of activations in line with the overall strategy.
Social Networks Brand Content Content Marketing Social Media Strategist Editorial Strategy