Freelancer profile translated to English.

Description

I am Iván Fanego, Fractional CMO. I don't just plan: I execute and take responsibility for the results.

I work with founders who want to modernize their marketing and stop relying on advertising to grow.

I build the infrastructure that makes it possible: CRM, automations, and applied AI. I lead your internal team or coordinate agencies, but everything moves towards a single strategy.

This is how I work:

→ Sustainable Growth. I develop acquisition channels that don't rely on putting more budget into ads.

→ Skin in the game. I commit to your goals.

→ No BS. Honest and useful things.

Over 15 years of experience: both in the agency Territorio creativo / Good Rebels (Telefónica, BBVA, Sanitas) and in a multinational (ING) and the non-profit sector (Cruz Roja).

If this sounds good to you, write to me.

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

AppCritic
Founder
January 2022 - Today (4 years and 5 months)
Madrid, Spain
Unlike traditional agencies, it works with tactics and strategies that compose to create sustainable growth engines that do not depend solely on advertising.
Cruz Roja Española
Deputy Director of Brand & Communication
December 2019 - April 2021 (1 year and 4 months)
Madrid, Spain
Brand repositioning and management of the communication area, increasing media presence by 100%.
We reformulated the coordination system and reorganized the teams.
Ahrefs
Author and coordinator of the Spanish blog
September 2019 - Today (6 years and 9 months)
Sectoral analyses of AI / AEO visibility in specific sectors, including banking, hotels, automotive, and others.
Content strategy and collaboration in Spanish localization.
Content Marketing SEO Positioning AEO GEO