Freelancer profile translated to English.
Back to original languageAbout Fakhir
Passionate about marketing and especially digital marketing, I have a transversal profile that perfectly links the professional and academic worlds. Through my various professional experiences, I have been able to support and advise numerous companies in different sectors of activity on a strategic and operational level, which gives me an open mind and sensitivity to market changes. Digital is, par excellence, my area of expertise and training in which I see my evolution.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- CYBER-DEFENSESEO ConsultantCONSULTING AND AUDITSJanuary 2020 - Today (6 years and 4 months)Paris, FranceMedia Buyer Mission
- SEO Awareness Campaign
- Meta Awareness Campaign
- LinkedIn Acquisition Campaign
Communication Consultant Mission- Communication Strategy Consulting
- 360° Communication Plan
- Brand Strategy Consulting (graphic charter and editorial line)
- MYTOYS MAROCDigital Marketing ConsultantSeptember 2022 - July 2024 (1 year and 10 months)Digital Communication Strategy Audit
- Diagnosis of Instagram, Facebook, and Tiktok pages
- Proposal of operational recommendations (targeted communication by persona, increase in publication number, website redesign)
Results:- Improvement of Google Ads score
- Increased brand visibility and awareness
- Increased engagement of followers towards the MYTOYS page
- Increased traffic to the e-commerce site
- SOGECAPSavings Account ManagerJuly 2018 - September 2021 (3 years and 2 months)Orleans, FranceAdministrative management of savings accountsIT management of client filesAdministrative management of insurance/notary operations
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Education
- DoctoratUniversité de Droit Economie & Gestion d'Orléans2021Marketing Digital
- Research MasterUniversity of Law, Economics & Management2012Techniques de recherche en sciences de gestion
Certifications
- Digital Marketing StrategyGoogle2018
- Digital Marketing StrategyGoogle2025