Freelancer profile translated to English.

Description

Over 15 years of experience in digital marketing & communication in e-commerce and retail.

I support brands in achieving their objectives by putting the customer at the center of the strategy. Deploying marketing and digital levers to create impactful campaigns that combine performance and ROI optimization.

✏️ My profile:

• Intrapreneurial spirit

• Strategic thinking connected to operations

• Creative

• Analytical

🏹 My specialties:

#ECOMMERCE #UX - Increase sales through an optimal customer journey and a memorable customer experience

#DigitalMarketing #CRM - Acquire & retain customers through a customer-centric communication strategy

#BrandContent #SocialMedia - Create interactive content that builds bridges between brands and their customers

🎯 What drives me:

People: The engine of a company at all levels.

Strong values: That nourish a purpose, a rich story, and offer meaning.

The ambition of a vision: The desire to innovate, evolve to remain relevant, and achieve great things.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

ALTERMUNDI
E-commerce & Digital Marketing Director
E-COMMERCE
April 2019 - January 2023 (3 years and 10 months)
Paris, France
Responsible for e-commerce strategy in a context of developing brand awareness and sales.

Complete website redesign
Website and customer journey optimization.
Acquisition campaign optimization (SEA, SEO, CRM).
Strengthening social media presence and influencer campaigns (Instagram, Facebook, Linkedin, Twitter).
Creation of product content, videos, visuals, and copy for social media and the website.
The Body Shop - L'OREAL
E-commerce & Marketing Director
RETAIL (SMALL BUSINESS)
April 2011 - April 2017 (6 years and 1 month)
Paris, France
Initially, CRM Director responsible for acquiring and retaining customers for a brand adapting to a highly competitive market:

Strategic planning and implementation of CRM activities.
Training of field teams, integration of new data collection tools.
Creation of communication plan & customer events (emails, SMS, events).
Implementation of reporting & data analysis.
Management and relaunch of the loyalty program.

Then E-commerce & CRM Director responsible for relaunching e-commerce site growth and achieving profitability.

Restructuring of investments and optimization of acquisition campaigns.
Customer journey optimization and implementation of conversion rate growth actions.
Creation of product content & promotional/event campaigns.

Finally, E-commerce & Marketing Director responsible for making the E-commerce site a growth lever supporting the network:

Implementation of a 360° marketing & digital strategy
Implementation of a joint action plan supported by all departments, strengthening the brand's digital presence through the e-commerce site, influencers, social media, and CRM
Complete redesign of the E-commerce site
STAYSURE.CO.UK
Marketing & CRM Manager
E-COMMERCE
January 2007 - January 2010 (3 years and 1 month)
Marbella, Spain
Responsible for establishing a niche offering in a market of opportunity.