Freelancer profile translated to English.
Back to original languageAbout Faiza
I support brands in their growth strategy, business development, and go-to-market deployment, with particular expertise in partnership activation, strategic account management, client retention, and growth.
With over 8 years of experience in digital marketing, e-commerce, and account management, I have assisted brands in their acquisition, loyalty, and business performance challenges. My career has allowed me to develop strong expertise in client portfolio management and development, growth strategy, and commercial activation.
As a Senior Account Manager, I managed strategic accounts, developed long-term partner relationships, and supported clients with performance, retention, customer experience, and growth lever optimization issues.
In parallel, I founded FALYNE, a premium women's activewear brand at the intersection of sport and lifestyle. This entrepreneurial experience has given me a very concrete vision of brand launch and development: positioning, go-to-market strategy, distribution, retail, partnerships, e-commerce, influence, and visibility.
Types of projects I work on:
• Client portfolio development and management
• Loyalty and retention strategy
• Partnership and distribution network activation
• Brand or product launch
• E-commerce deployment
• Sales presentations & partner decks
• Retail & wholesale development
• Visibility and marketing activation strategy
My approach combines business vision, results-driven culture, interpersonal skills, and strong operational execution capabilities.
French
Native or bilingual
Arabic
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- FALYNE I Active & GlowyFounder & Creative DirectorFASHION AND COSMETICSJune 2025 - Today (1 year)FrancePremium activewear brand at the intersection of sport and lifestyle, combining performance, style, and comfort.• Brand launch: positioning, go-to-market strategy, and distribution development• Development of visibility and retail presence through a strategic partnership approach• Prospecting, negotiation, and activation of partnerships with premium retailers and clubs (Tennispro, BHV, Les Pyramides, Paris Country Club…)• Structuring commercial offers and collaboration terms consistent with brand positioning• Management of suppliers, partners, and service providers: negotiation of prices, deadlines, and production conditions• Implementation of the e-commerce ecosystem (CMS, payments, logistics)• Deployment of initial acquisition, customer retention, and growth marketing strategies• Coordination of marketing, retail, and brand events activations• Development of online & offline visibility strategy and influencer/partnership collaborations
- SalesCycleSenior Account ManagerE-COMMERCEMay 2024 - June 2025 (1 year and 1 month)FranceCompany specializing in e-commerce marketing solutions, supporting brands in their customer acquisition, retention, and re-engagement strategies.• Management of the onboarding and strategic support of premium e-commerce accounts, in coordination with internal teams, technical teams, and external partners• Development and management of a portfolio of strategic accounts with a focus on growth, loyalty, and business performance• Implementation of retention and growth initiatives that contributed to a +25% MRR growth and a 98% customer retention rate• Close collaboration with clients' technical teams and agencies to activate and optimize personalized marketing campaigns, leading to improved conversion rates and web traffic• Analysis of campaign performance through segmentation, reporting, and A/B testing to optimize ROI and customer engagement• Support for decision-makers and C-level contacts by presenting strategic recommendations, performance insights, and growth opportunities• Monitoring of the commercial pipeline and account performance to ensure alignment between client needs, business objectives, and revenue generation• Contribution to visibility and business development actions through webinars, case studies, events, and marketing activations• Development of strong expertise in strategic account management, customer loyalty, growth marketing, partnership activation, and e-commerce performance
- SalesCycleAccount ManagerSeptember 2018 - May 2024 (5 years and 8 months)France• - Managed a portfolio of 30 key e-commerce accounts across travel, retail and fashion (including Sandro, Lanvin, Marionnaud, Estée Lauder, Decathlon, Air Tahiti Nui)• - Built strong, long-term client relationships, acting as a strategic partner to drive retention, upsell and revenue growth• - Owned the full sales lifecycle on assigned accounts, securing renewals and identifying expansion opportunities• - Consistently exceeded monthly and annual performance targets across growth and engagement KPIs• - Analyzed and optimized performance across remarketing channels (email, SMS, display) using data-driven insights• - Collaborated closely with internal teams and external stakeholders to ensure seamless execution and delivery
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Education
- MSc ConsultingIAE Gustave Eiffel Paris2015MSc Consulting
- Professional Marketing & Advertising CertificateIntrax San Francisco2015Professional Marketing & Advertising Certificate