Freelancer profile translated to English.
Back to original languageAbout Fahmi
With more than 15 years in digital, I have been able to face all the problems related to traffic acquisition but also to the monetization of websites.
I have skills mainly on the different acquisition levers: SEO, SEA, Affiliation, emailing, retargeting, programmatic, etc... but also in traffic management and project management.
I have a large address book that allows me to easily set up partnerships and develop the turnover of a website.
I have always adopted a ROI'ist methodology based on test and learn.
With my experience in management and business unit management, I can provide you with my expertise and support you in managing your P&L by setting up dash boards while relying on your analytics tools (Google analytics, Eulerian, AT Internet, etc...)
English
Fluent
Spanish
Basic
French
Native or bilingual
Arabic
Native or bilingual
Can work on-site
Paris (up to 50km), Paris (up to 100km)
Experience
- Clic2ShopCEO & FounderE-COMMERCEJanuary 2020 - Today (6 years and 5 months)Paris, FranceMissions:- Propose a turnkey multi-product price comparison solution to media sites with a large audience.Results:- Signature of 5 partnerships with media sites in one year- Turnover H1 2021: +35% vs 2020 (all year)
- Altice FranceBusiness Unit DirectorE-COMMERCEMarch 2014 - September 2019 (5 years and 6 months)Paris, FranceMissions:- Development of the audience and turnover of the sites of a Business Unit- Management of the P&L of the Business Unit- Launch of cross-functional projects with the other BUs of the group- Negotiation of contracts and implementation of group framework deals with other entities- Management of 12 people with different profiles (Acquisition Manager (SEO focus), Back-End developer, Front-End developer, Sales representatives, Web writers, etc...): HR, definition of PO, etc...Results:- Optimization of existing levers (SEO, SEA, and affiliation) and launch of new acquisition levers (retargeting, Facebook Ads, Instagram Ads and direct partnerships)=> +30% in organic audience and +20% in paid=> + 150% of turnover (2019 vs 2015)- Launch of a smartphone comparator with L'Express and a mobile plan comparator with BFM TV => €500k of turnover globally in one year- Signature of 5 framework contracts within the group with preferential rates (SEO Agency, Botify, Ligatus, Outbrain and NP6)
- AD6 MediaHead of PartnershipsE-COMMERCEMarch 2013 - February 2014 (11 months)Paris, FranceMissions:- Management of projects and P&L of 3 divisions of the agency (publisher division, Marketing division and Agency / Affiliation Platforms division)- Expand the business internationally- Management of a team of 10 peopleResults:- Implementation of new partners and optimization of the existing (Media agencies, affiliation platform, etc...) => + 30% on turnover- Launch of new countries: Spain, Germany, Portugal and Italy => +€700K of turnover over the 4 countries in one year
Reviews
Mehdi
France Verif
Reviewed on 2/8/2023
Very good collaboration with Fahmi who was able to bring us a very strong expertise in affiliation and make some high-impact changes in a few weeks of working together! We highly recommend him.
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Education
- Master of Science in ManagementEM Lyon Business School2004