Fahd Hrane

I assist SaaS companies, SMBs, and digital project leaders in structuring their commercial strategy and growth model.

My responsibilities cover all aspects of acquisition and monetization:

Market, competitor, and positioning analysis

Definition of personas and priority target segments

Development of differentiating value propositions

Creation of go-to-market strategies tailored to the company's maturity stage

Optimization of pricing and recurring revenue models (MRR)

Structuring of sales processes and conversion funnels

Support for founders in their strategic decision-making

I primarily work with companies in the launch or acceleration phase, employing a pragmatic approach focused on results and value creation.

The objective: transform a vision or product into a coherent commercial strategy capable of generating sustainable growth.

Responsible for the indirect business development of Cegid solutions through a network of strategic partners.

Main responsibilities:

Identification and recruitment of new high-potential partners

Development and management of a portfolio of integrator and referrer partners

Creation of joint business plans and definition of growth objectives

Supporting partners on positioning, offerings, and sales opportunities

Coordination with marketing, pre-sales, and sales teams

Identification and qualification of digital transformation opportunities for SMEs and mid-cap companies

This experience allowed me to develop a comprehensive understanding of SaaS ecosystems, indirect distribution models, and growth levers through partnerships.

Then

Assisting SMEs and SMBs in their digitalization projects through Cegid's SaaS management, finance, and human resources solutions.

Main responsibilities:

Analysis of business challenges and client needs

Development of recommendations tailored to companies' transformation objectives

Full management of the sales cycle, from discovery to contracting

Creation of value propositions and demonstration of business benefits

Collaboration with product, pre-sales, and customer success teams

Development of a prospect and client portfolio in the SMB segment

This experience enabled me to gain a deep understanding of the growth, organizational, and profitability challenges faced by SMEs during their development phase.

Participated in the company's business development and managed relationships with clients and partners in the construction sector.

Main responsibilities:

Development of new business opportunities through prospecting and lead qualification

Management of commercial activity through performance indicator monitoring and dashboard analysis

Management and retention of a client portfolio

Negotiation and contracting with subcontractors and operational partners

Coordination of commercial activities and monitoring of ongoing projects

Contribution to maintaining a recurring revenue of approximately €30,000 per month

This experience allowed me to develop skills in business development, negotiation, performance analysis, and customer relationship management in a highly results-oriented environment.