Freelancer profile translated to English.

Description

Expert Adobe Campaign specialized in the setup, orchestration, and sending of omnichannel communication campaigns (email, SMS, push), from the creation of targeting workflows to broadcasts and their performance monitoring. Advanced mastery of the platform for configuring templates, managing audiences, automating journeys, and optimizing deliverability and KPIs in large enterprise environments.

In addition, solid experience in CRM project management to frame needs, coordinate teams, and ensure reliable campaigns, compliant with GDPR and aligned with business objectives. This dual role allows for intervention as an expert executor on Adobe Campaign as well as in the overall management of CRM initiatives.

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

SAFI
DIGITAL PROJECT MANAGER
November 2024 - Today (1 year and 7 months)
Paris, France
• Spearheaded high-impact email campaigns, driving engagement and acquisition growth.
• Engineered advanced segmentation strategies, maximizing personalization and conversion rates.
• Developed data-driven content strategies, enhancing audience resonance and brand positioning.
• Optimized campaign performance through A/B testing, automation, and predictive analytics.
• Interpreted key performance metrics, delivering actionable insights for strategic decision-making.
• Orchestrated cross-functional collaboration, aligning CRM, acquisition, and product strategies.
• Enforced GDPR compliance, mitigating regulatory risks.
• Consulted major accounts, crafting high-impact digital communication strategies.
EssilorLuxottica
CRM PROJECT MANAGER
September 2023 - September 2024 (1 year)
Montigny-le-Bretonneux, France
• Architected an omnichannel CRM roadmap, enhancing customer lifecycle management.
• Led multichannel campaign execution, ensuring flawless implementation and ROI optimization.
• Negotiated strategic partnerships, driving stakeholder alignment and business impact.
• Refined audience targeting, maximizing engagement and marketing efficiency.
• Supervised campaign execution, enforcing stringent quality and deadline controls.
• Synthesized performance analytics into strategic recommendations, fueling continuous growth.
• Directed full-cycle CRM projects, securing seamless execution and post-launch optimization.
BEL
CRM PROJECT ASSISTANT
January 2023 - May 2023 (4 months)
Suresnes, France
• Executed high-value CRM campaigns, driving loyalty, retention, and reactivation.
• Synthesized performance data into strategic reports, empowering executive decision-making.
• Coordinated flagship activations and high-visibility brand events.
• Implemented advanced reactivation strategies, maximizing customer re-engagement.