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Fady E.FE

Fady E.

Art Director & Senior UX

€700/day
Montpellier, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Fady

Art Director & UX designer for 10 years, I support brands, institutions, and startups in creating strong identities, designing digital experiences, and producing impactful visual campaigns.

My approach combines strategic vision, rapid execution, and a sense of graphic detail. I work on the entire creative cycle, from brief to delivery, whether for brand, product, or content projects.


✨ Specialties:

  • Global Art Direction (branding, editorial line, guidelines, etc.)
  • UX/UI Design (app, web, custom interface)
  • Creation of multi-format campaigns & visuals (print / digital / social)
  • Express design or in crisis contexts (flash mission, emergency)
  • Consulting on creative positioning, visual storytelling & storytelling


🚀 They trusted me:

France Télévisions, Renault, Sanofi, Dassault Aviation, Capgemini, L’Oréal, Sodexo, Les Échos, Showroomprivé, Galeries Lafayette, Gaumont Pathé, Monoprix, OIF, and more


  • Arabic

    Fluent

  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Montpellier (up to 15km), Paris (up to 20km), Marseille (up to 10km), Lyon (up to 10km)

Experience

  • Capgemini Consulting
    Technology Consultant
    CONSULTING AND AUDITS
    March 2017 - June 2018 (1 year and 4 months)
    Paris, France
    Interventions as Art Director and UX designer for high-stakes projects (Renault, Dassault, Sanofi, L’Oréal, Sodexo...).

    • Creation of collaborative platforms and digital transformation tools
    • Design of strategic interfaces (Cockpit, Geek Me Up)
    • Art direction for workshops (ASE), infographics, interfaces, and materials

    Strategy Digital Transformation MVP Consulting Motion Design Prototype
  • StockPro
    Creative Director
    E-COMMERCE
    January 2018 - January 2025 (7 years)
    Intervention as Art Director and UX designer on the entire product and brand lifecycle.

    • Creation of visual identity and sub-brands (Private Club, alerts, etc.)
    • UX/UI for the B2B marketplace, internal apps, and management tools
    • Art direction for communication materials (print, digital, video)
    • Product & marketing design for campaigns and fundraising
    • Strategic support on positioning, tone, storytelling
    • Event design: trade shows, investor presentations, social events

  • Dentsu Creative
    Designer
    DIGITAL AND IT
    March 2014 - August 2015 (1 year and 5 months)
    Paris, France

    As an advertising and UX designer, I have created interactive experiences and visual identities for brands such as Showroomprivé, Gaumont Pathé, Monoprix, Les Échos, and Galeries Lafayette.

    • Creation of social media campaigns and multi-format advertising visuals
    • UX/UI design for mobile apps (e-commerce, service, media)
    • Collaboration with creative, development, and strategic teams to produce innovative and engaging solutions

    UX Design UI Design Illustration Advertising Social Media Marketing

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Education

  • Piscine - Programming
    42
    2015
    Basé sur l'apprentissage peer-to-peer, qui constitue le cœur du mécanisme pédagogique. Rigueur, autonomie et travail collaboratif font partie de ces premiers moments dans la communauté et contribuent à mettre en place les compétences attendues par les entreprises : faire preuve de pragmatisme, mener un projet jusqu’au bout, s’investir dans son travail.
  • Advertising Graphic Designer
    MJM Graphic Design
    2010
    Combiner et organiser les éléments composites d’une communication visuelle que ce soit des logotypes, chartes graphiques, habillages produits ou packagings, identités visuelles, pictogrammes, affiches, annonces, PLV, maquettes ou typographies et comprendre les objectifs du responsable (commercial, dirigeant ou directeur artistique). Savoir associer textes et images pour véhiculer un message clair et précis.

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