Freelancer profile translated to English.

Description

Hello! Nice to meet you, my name is Fady Chen, I am a digital strategy consultant and web designer. I have over 7 years of experience working on digital projects for different companies, from startups to SMEs, helping the former in the development of strategic plans for the digitalization of their businesses and the latter in consolidating their brands through specific and personalized marketing plans. Beyond traditional digital marketing services, I specialize in providing strategic solutions that drive long-term growth.

My key competencies include:

- Business Process Audits: I identify areas for improvement in your existing processes to increase efficiency and enhance overall performance.

- Optimization and Implementation of System Improvements: I use advanced analytical tools to optimize your existing systems and processes, resulting in improved performance and increased profits.

- Business Plan Development: I create customized business strategies that align your business objectives with the most effective digital marketing tactics for your industry.

- New Business Line Development: I help companies diversify their offerings by identifying new market opportunities and creating strategic implementation plans.

- Comprehensive Digital Marketing Strategy: From content creation to web design and advertising campaign planning, covering a full range of digital marketing services that support your long-term goals.

- Web Design: I am an expert in Wordpress and Shopify

My approach focuses on understanding your needs and developing strategies that help you achieve your goals. I work hand-in-hand with you, providing expert advice and personalized solutions.

Industry field of expertise

Languages

Chinese
Native or bilingual
Spanish
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Bintal
Digital Transformation and E-commerce Improvement for Dental Supplies Distributor
MEDICAL
July 2022 - Today (3 years and 11 months)
Madrid, España
Bintal is a company specializing in the distribution of dental attachments and implants, both analog and digital. Due to the situation arising from the pandemic, they decided to pivot their traditional business model and focus their efforts on digital transformation and the incorporation of new products, such as hyaluronic acid, to meet changing market demands.

Bintal faced the challenge of digitizing its business model, investing in proprietary e-commerce development with the goal of generating sales. When I took on the project, the company had a B2C sales focus but lacked a defined strategy, an analytical layer, and most importantly, sales.

Proposed Solutions: I proposed a shift in focus towards a B2B business model and the implementation of the following processes:

1. Digital Skills Training
2. Development of B2B Marketing Strategies
3. Implementation of an Analytical Layer
4. Installation of a CRM System
5. Awareness and Acquisition Campaigns through Email Marketing

Implementation and Results:

- Technical Audit: Conducted a comprehensive technical audit to identify issues with their online store and provide solutions to improve user experience and platform effectiveness.
- Digital Skills Training: Conducted consulting sessions to impart digital skills to the Bintal team, enhancing their ability to operate in a digital environment.
- Development of B2B Marketing Strategy: Performed an in-depth analysis of the company to identify buyer personas, design sales processes, and determine the most effective communication channels.
- CRM Implementation: Recommended and assisted in establishing a CRM system tailored to Bintal's specific needs, designing sales processes and acquiring databases to optimize its utilization.
- Email Marketing Campaigns: Developed email marketing campaigns and designed landing pages with the goal of generating leads.

Results: As a result of these initiatives, Bintal achieved more efficient sales processes, improved response times with clients and potential clients, and generated and captured qualified leads. Additionally, sales of their training workshops increased significantly.

This project highlights my ability to lead a complete digital transformation, develop and implement effective B2B marketing strategies, and produce tangible and beneficial results for the client.
Transformación digital Auditoría Técnica Implementación de CRM Email marketing E-commerce Campañas publicitarias Estrategia digital
Iylia wines
Digital Expansion and ROI Optimization
E-COMMERCE
August 2022 - November 2022 (3 months)
California Ciudad, United States
Iylia is a US-based startup promoting sustainable change and advocating for racial equity. They specialize in selling quality Valencian wines at accessible prices. With 88 offline distribution points, Iylia generates consistent B2B sales.

Challenge: Iylia was seeking to expand its market share through the digital channel. Despite investing $4,800 in Facebook Ads and paying multiple fees to a California agency, they failed to generate sales through their online B2C channel. Additionally, they experienced difficulties with cross-domain tracking, limiting effective data measurement on the web. The US alcohol market presented another additional challenge.

Solutions Provided:

- I conducted data analysis to identify inefficiencies from the Ads campaigns.
- I carried out a web migration, unifying routes, redesigning the website, and improving the analytical layer.
- I designed and executed a synchronized marketing effort that included YouTube ads and collaborations with micro-influencers.
- I proposed a B2B strategy to maximize marketing investments.

Implementations and Results:

- I performed an initial audit to analyze the brand's current situation, competitors, and Iylia's online presence, identifying areas for improvement.
- I led the migration and redesign of the website from Webflow to Shopify.
- I developed YouTube campaigns and email marketing campaigns that resulted in a positive ROI.
- I generated the first sales in the online channel through effective ad campaigns.
- I achieved an increase in newsletter subscribers and new registered customers on the website.
- I achieved an increase in monthly revenue and average purchase ticket.

The collaboration with Iylia demonstrated that the right strategy and execution can overcome obstacles and achieve desired results.
Shopify Publicidad en YouTube Estrategia B2B Campañas de Email Marketing Generación de leads Análisis de datos
Weze Habitat
Development of Google Ads Strategies and Campaigns
CIVIL ENGINEERING
November 2022 - March 2023 (4 months)
Madrid, Spain
Weze Habitat is a construction and renovation company specializing in comprehensive home and workspace renovations. They approached me with the need for a digital image overhaul, starting with a website redesign and aiming to attract more traffic through advertising campaigns.

Proposed Solutions and Results:

1. Development of Advertising Campaigns: I focused primarily on developing effective advertising campaigns using Google Ads. The result was an incredible 2000% increase in website visits, generated mainly by the ads.
2. Creation of Landing Pages: I designed highly effective landing pages that not only attracted traffic but also drove conversions from visitors to potential customers and, ultimately, paying clients.
3. Revenue Increase: As a result of these initiatives, Weze Habitat closed projects worth €1.5 million in renovations and construction.
4. Verified Results: Previously, Weze Habitat had worked with another company where they invested over €6,000 without any return. My work with them not only provided a significant return on their investment but also drove tangible growth in their revenue and website traffic.

This project highlights my ability to transform a client's digital presence, develop effective Google Ads advertising campaigns, and design landing pages that drive conversions and revenue.
Transformación digital Google Ads landing pages ROI Estrategia de Marketing Digital Rediseño Web Análisis de datos

Check out Fady's experience

Meta Digital

META DIGITAL SOLUTIONS

Reviewed on 6/2/2023

One of the most outstanding aspects of his work was his ability to research and understand our industry and audience, which resulted in relevant and high-quality content. The results we have seen so far are very promising, and we are confident that, thanks to his work, we will achieve our growth objectives.

Bintal

Reviewed on 8/10/2022

The experience working with Fady has been very satisfactory. His work as a consultant and digital e-commerce marketing specialist has helped us improve our digitalization processes. Fady works in an agile, organized, and honest manner.