About Fadwa
French
Native or bilingual
English
Fluent
Experience
- Boomerang AgencySocial Media ManagerSOCIAL NETWORKSJanuary 2021 - Today (5 years and 5 months)Paris, FranceDevelop social media strategies for tenders, evangelize internal creative teams by giving them a social media vision for their projects, and support clients in orchestrating social media and influence campaigns. In this context, my main tasks are:• Provide references and advice on social media usage during pitches and recommendations.• Orchestrate social media and influence campaigns, identify creative opportunities.• Support the three Community Managers.• Measure, implement, and supervise creative social media strategies and paid media strategies. Current accounts: Lacoste, Meta, Snapchat, Paris City Hall, Red Bull, Pôle emploi, RATPKey KPIs: Red Bull France on TikTok (85% community growth in 1 year and 1M followers), Lacoste Global on TikTok (3M views and 100K followers in 2 months), #MissionEmploi by Pôle emploi on TikTok (86M views), Climate Academy for Paris City Hall on Instagram (3 reels, 80K views)
- Osé PodcastFounder and PodcasterSeptember 2020 - Today (5 years and 9 months)Paris, FranceOsé is a podcast without filters or prejudices, to talk about inspiring journeys, initiatives that make a difference, and topics that affect us. The podcast is available on Ausha, Spotify, Apple Podcast, and Deezer.
- LACOSTESocial Media CreativeFASHION AND COSMETICSSeptember 2019 - August 2020 (11 months)Île-de-France, FranceParticipate in global social media strategies and support international markets in orchestrating social media campaigns. In this context, my main tasks are:• Support markets and manage Lacoste's social networks.• Orchestrate social media campaigns and identify creative opportunities.• Provide references and advice on social media usage during internal recommendations.• Measure, implement, and supervise creative social media strategies.
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Education
- Master's Degree in Luxury, Fashion, Beauty Marketing and CommunicationParis School of Luxury2020M2 MARKETING ET COMMUNICATION LUXE, MODE, BEAUTÉ
- Bachelor's Degree in Luxury, Fashion, Beauty Marketing and CommunicationParis School of Luxury2019M1 MARKETING ET COMMUNICATION LUXE, MODE, BEAUTÉ