Fadhel A.

Shaping TikTok's brand narrative in France and Benelux by driving strategic communication initiatives (case studies, press content, institutional presentations, practical guides).

● Collaborating with management to organize high-visibility events (NewFronts, Top Talks, TikTok Commerce), thereby enhancing executive visibility and narrative consistency.

● Designing and localizing storytelling for France and Benelux, ensuring alignment with global communication while adapting to regional media environments.

● Producing high-impact case studies (Carrefour, Danette, Bethesda, BackMarket, Samsung BNL), now utilized in media and client interactions.

● Acting as a cross-functional interface with sales and product teams to ensure consistent positioning in sensitive contexts.

Results:

● Positioning TikTok as a key partner for commerce and culture in France and Benelux.

● Over 20 communication materials deployed across Europe, enhancing executive visibility among more than 150 leaders.

● Strengthened vertical positioning in luxury, retail, finance, and automotive sectors, solidifying TikTok's credibility with executives.

• Implementing an email strategy and deploying CRM campaigns for the Future Investment Initiative - an international event featuring discussions led by global leaders, investors, and innovators.

• Implementing Salesforce for prospect tracking and campaign performance analysis.

🎯 25k invitations sent - 5k attendees (ROI=20%)

• Developing and implementing a digital strategy in collaboration with tech giants like Google and Orange.

• Coordinating the event's digital activation, resulting in a record increase in online interactions (+2 billion views).

🎯 +2 billion views on social media during the event, 125,000 physical attendees (+170% compared to the previous edition).