Freelancer profile translated to English.

Description

Specialist in Paid Media and AI automation with over 3 years of experience in agencies and digital environments. I have managed multichannel performance campaigns (Google Ads, Meta Ads, TikTok Ads) for clients like multinationals, with budget control and reporting in Looker Studio.

My differentiator is the combination of strategic media vision with technical capacity to automate processes with AI: I developed a functional demo of automation applied to media planning that scaled to executive level in Madrid.

I work with brands that want to go beyond the data and turn their reporting and planning processes into more intelligent and efficient systems.

Services: AI Automation · Media Planning · Google Ads · Looker Studio · Performance Marketing

Languages

English
Native or bilingual
French
Basic

Workplace preferences

Can work on-site

Barcelona (up to 50km)

Publicis Groupe
Account Planner
E-COMMERCE
September 2025 - Today (9 months)
Barcelona, Spain
Management and optimization of performance campaigns in Google Ads (Search, Display, Shopping) for MediaMarkt, one of Europe's leading electronics retailers.
Execution and monitoring of campaigns on Meta Ads and TikTok Ads within integrated multichannel media strategies.
Daily control and monitoring of advertising investment to ensure correct execution of the media plan.
Development of a functional AI automation demo applied to media planning, currently in the scaling process.
Creation of dashboards in Looker Studio for performance analysis and identification of optimization opportunities.
Multidisciplinary coordination with Programmatic, Social, and Trade teams.
AI Automation Paid Media Strategic planning
Cronuts Digital
Digital Marketing Strategist Trainee
DIGITAL AND IT
March 2025 - July 2025 (4 months)
Barcelona, Spain
• • Monthly digital performance reports analyzing key KPIs (CTR, engagement, traffic) using Looker Studio / Google Data Studio.
• • Participation in the development of digital strategies for new clients: briefs, channel selection, and tactical action definition.
• • Configuration and layout of email marketing campaigns in Klaviyo and ActiveCampaign.
• • Management of editorial calendars and content for Instagram, TikTok, and YouTube Shorts.
Planeta Formación y Universidades
Digital Marketing Assistant
EDUCATION AND E-LEARNING
September 2024 - January 2025 (4 months)
Barcelona, Spain
• • Daily control of investment in Google Ads and Meta Ads for multiple schools, analyzing lead generation and conversion KPIs.
• • Development of performance dashboards and reports for strategic decision-making.
• • Optimization of web content through SEO article editing.