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Fabrice RichaudFR

Fabrice Richaud

Business development - France & export - PGC & BtoB

€690/day
Lyon, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Fabrice

My role is to advise and support you in your development in order to generate sustainable additional revenue and profitability, while limiting complexity.
Thus I offer to:
- study markets
- recommend a business development strategy (distribution, offer, price, support plan)
- manage the deployment of this strategy
- implement management tools
- build corrective action plans if necessary
- ensure the execution of this strategy.
Agile, curious and rigorous, I have 20 years of experience in business development with 4 major players in consumer goods (Danone, Lactalis, Savencia, Panzani) and in SMEs (Huilerie Émile Noël). Within these companies, which are as structuring as they are entrepreneurial, I have held marketing, sales, and business unit management positions.
I now support VSEs, SMEs and mid-cap companies in their development in France or abroad, whether in BtoB or BtoC (Supermarkets, Specialized stores, pharmacies, e-commerce).
  • French

    Native or bilingual

  • English

    Fluent

  • German

    Conversational

Can work on-site
Lyon (up to 50km), Marseille (up to 100km), Paris (up to 10km), Dijon (up to 50km), Montpellier (up to 100km)

Experience

  • Huilerie Émile Noël
    Sales and Marketing Director
    AGRICULTURE
    April 2021 - Today (5 years and 1 month)
    Consolidate presence in organic specialized stores
    Deploy growth drivers: export, BtoB, e-commerce, HRI...
    Structure sales, customer service, and marketing teams
    Implement processes and tools
  • PANZANI
    Director Europe & DOM TOM
    AGRICULTURE
    January 2017 - March 2020 (3 years and 2 months)
    Lyon, France
    • Design of BU business plans and P&L management
    • Acceleration of growth in Central Europe by deploying new commercial levers
    • Turnaround in Belgium through a complete overhaul of commercial and marketing strategies
    • Opening of new countries & launch of Organic and Gluten-Free products
    • Launch of the first international CSR projects
  • Indépendant
    Business Development Consultant
    CONSULTING AND AUDITS
    May 2020 - Today (6 years and 1 month)
    Lyon, France
    • Identify and seize profitable growth opportunities in France or internationally for VSEs, SMEs & mid-cap companies
    • Market analysis & development strategy recommendations: offer, distribution, support plan

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Education

  • Master's degree in Marketing
    EDHEC
    1997

Skill set

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