Freelancer profile translated to English.

Description

Independent SEO-SEA-AI Consultant with 20 years of experience

I assist international media and B2B e-commerce businesses with their organic visibility, paid search, and generative AI strategies.

Formerly Technical & SEO Director at Groupe Marie Claire, I now work with clients such as France 24, RFI, and multi-site e-commerce groups.

Organic SEO

Technical, semantic, and crawl audits
Google Discover and Google News
Editorial optimization and internal linking
Faceted navigation, SEO logs
AI content generation

Google Ads & SEA

Google Ads account management (Search, PMax, Shopping)
ROAS/POAS optimization
Agency multi-account strategy

GEO - Visibility in AI

Optimization for AI Overviews, Perplexity, ChatGPT
Anticipating the deployment of AI Overviews and AI Mode in France, planned by Google between the end of June and September 23, 2026 - a major turning point for French organic SEO
Strategy for presence in generative answers
Organic traffic resilience audit in the face of observed CTR decline in markets already equipped

Short or long-term assignments, fixed fee or daily rate. Available for remote and on-site work.

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Lyon (up to 20km), Paris (up to 10km)

FRANCE MEDIAS MONDE
SEO Editorial & Technical Consultant - France 24 & RFI - multilingual
PRESS AND MEDIA
March 2025 - Today (1 year and 5 months)
Issy-les-Moulineaux, France
Long-term SEO support for the international public audiovisual group across all its French, English, and Spanish digital properties.

SEO Strategy & Visibility

Definition and deployment of the SEO strategy across 6 properties (France 24 FR/EN/ES, RFI FR/EN/ES)
Google Discover and Google News optimization - major traffic channels for news media
Performance analysis via Google Search Console and Piano Analytics

Editorial Optimization

Advice and training for editorial teams on Discover vs. Google News titling strategies
Optimization of titles, summaries, and content for organic performance
Production of SEO-optimized web content (podcasts, live streams, international events)

Data & Tools

Implementation of multi-source automated SEO reporting
Integration of AI tools into editorial workflows
Google Discover SEO Strategy Technical SEO SEO Web Writing Piano Analytics
Groupe Marie Claire
Digital, Decision Support & SEO Consultant
PRESS AND MEDIA
February 2020 - Today (6 years and 6 months)
Issy-les-Moulineaux, France
Audience & SEO Director - Groupe Marie Claire

Managed the SEO and data strategy for a portfolio of media brands (Marie Claire, Cosmopolitan, Magicmaman, Stylist, etc.) representing tens of millions of monthly visits.

AI Applied to SEO & Digital Production

Deployment of automated SEO content generation pipelines (n8n, OpenAI, Claude) on multi-brand e-commerce sites
Integration of AI agents into SEO and Google Ads analysis workflows via MCP
GEO Strategy (Generative Engine Optimization) - optimizing visibility in generative AI responses
Advanced prompting and editorial fine-tuning for scaled content production

SEO & Audience

Definition and deployment of cross-brand organic SEO strategy
Google Discover optimization - a major traffic source for women's titles
Strategic SEO advice to general management

Data & Reporting

Creation of multi-source Power BI dashboards (Excel, APIs, databases) for audience and advertising management
Automation of data updates and flows

Digital Monetization

Optimization of ad delivery and calculation of margins on direct sales and under-agency sales
Management and analysis of platforms: Smart AdServer, Pubstack, Teads, Taboola, DFP
Microsoft Power BI Consulting Webmarketing Strategy SEO Digital Strategy
RnD
Senior SEO & SEA & AI Consultant - RnD Agency / Major Clients
DIGITAL AND IT
July 2024 - Today (2 years and 1 month)
Limoges, France
Consultant for RnD agency, working with a diverse portfolio of major clients.

B2B E-commerce

Groupe 2MO - Google Ads management and optimization (Search, PMax, Shopping) across 7 multi-language e-commerce sites (FR/ES)
ROAS/POAS bidding strategy, Performance Max campaign optimization
Cross-site technical and semantic SEO

Luxury & Culture

Château de Chambord - digital and SEO strategy

Media & Data

Radio France, Maison de la Radio et de la Musique - SEO and digital presence
Médiamétrie - digital consulting

Agri-food

Charal - digital consulting
Consulting SEO Consultant AI Automation Google Ads Account Management Generative AI