Freelancer profile translated to English.
Back to original languageAbout Fabrice
20 years of experience in digital entrepreneurship & project management
-- Webmarketing / Product Management --
Do you want to launch a new product or service, optimize existing ones, develop your digital business performance...
1 - Digitalization:
=> Do you want to launch a new service / product?
- From needs definition to launch:
- User interviews; design thinking workshop; wireframe;
- Conception: writing specifications; team and budget management
- Evolution: performance analysis, user testing, definition & prioritization of optimizations
2 - Media Analysis & Activation
=> Do you want to develop your digital presence?
- From brief to delivery of an acquisition-oriented digital strategy
- Market watch & analysis
- Competitive benchmarking & audit
- Recommendation & Strategic Planning
=> Do you want to optimize your acquisition strategies?
- Audit, Analysis & implementation of a multi-channel marketing strategy (SEO, SEA, display, Social Media, DOH, Email, performance)
Who am I?
=> Digital Native - 20 years of experience & hundreds of projects (La Poste, Continental, Total, Solocal, Croix rouge, Unicef, WWF…)
=> 13 years in Adtech entrepreneurship:
- Adrider / Blogrider – Social influence specialist sold to Havas.
- RG Media – Digital advertising agency sold to Reworld Media
- ReachMeup – RTB trading desk
=> 7 years as a digital consultant in an agency
My strengths:
- Understand & propose adapted solutions
- Support implementation with pedagogy & process
- Analyze & propose high-performing multi-channel digital solutions
French
Native or bilingual
German
Conversational
English
Fluent
Can work on-site
Paris 10e Arrondissement (up to 50km)
Experience
- Encelade ConsultingGeneral ManagerDIGITAL AND ITApril 2018 - Today (8 years and 2 months)Paris, FranceEncelade Consulting is a consulting firm in digital transformation & marketing.The firm assists companies with all their challenges.Whether it's media planning, specific development, or training, Encelade has experts in its partner network to carry out your project.
- ORIXA MEDIAGeneral ManagerDIGITAL AND ITMarch 2013 - December 2019 (6 years and 9 months)Paris, FranceOrixa Media is a digital media agency offering support & management of digital investments by a team of consultants recognized for their seniority & expertise.For over 10 years, the company has been operating for 130 advertisers across search, social, display, native, video, and performance channels internally, with a total business volume of over 30 million euros per year.The agency has been awarded multiple times for its performance with the following awards:2019 - Video Excellence - Finalist and only French media agency @Prime Partner Awards2019 - Award for the best B2B lead generation device2017 - Video of the Month Youtube @ October 20172016 - Agency of the Year - Google Partner Awards2015 - Big Advertisers Awards - Google Partner Awards2014 - Agency of the Year - Google Partner AwardsThe agency also develops specialized solutions for its clients in:- Feed management with Feedcast.com- Subscriber management with Genelead.com- Landing page management with Studio LeadWithin Orixa Media, I held various positions from sales management to global operational management.2013 / 2019:- Modernized & revamped agency offerings- Data & performance-oriented agency offerings- Over 350 clients advised & supported on e-commerce issues- National leader in managing associations & NGOs
- DelanysProgrammatic DirectorPRESS AND MEDIAJanuary 2012 - March 2013 (1 year and 3 months)Paris, FranceCreation of the agency and commercial offering. Recruitment & management of a team of 8 peopleMedia planning, data sales & RTB special operations to direct advertisers & media agencies
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Certifications
- Inbound Marketing CertificateHubspot
