Freelancer profile translated to English.
Back to original languageAbout Fabrice
Does your company have a solid offering, but your website no longer fully reflects your level?
I help companies create or revamp a clearer, more credible, and more commercially effective Webflow site.
I work on showcase sites, landing pages, and website redesigns, with a comprehensive approach: page structure, UX/UI on Figma, Webflow integration, responsive design, performance, and technical SEO.
The goal is not just to have a beautiful site, but a site that better explains your offering, reassures your visitors, and facilitates contact.
With over 70 projects completed, I support companies that want to professionalize their online presence, improve their image, and turn their website into a real sales tool.
What I can do for you:
✅ Creation of Webflow showcase sites
✅ Redesign of existing websites
✅ Conversion-oriented landing pages
✅ UX/UI design on Figma
✅ Figma to Webflow integration
✅ Webflow CMS, responsive design, and technical SEO
✅ Webflow animations and micro-interactions
✅ User journey optimization
My method:
1. Understand your business, your goals, and your clients
2. Structure the pages to clarify your offering
3. Create a UX/UI mockup on Figma
4. Integrate the site cleanly on Webflow
5. Optimize responsive design, performance, and SEO basics
6. Deliver a site that is easy to manage after launch
Discover my projects at👉 joinlumly.com
I am particularly relevant for B2B companies, SaaS, consulting firms, agencies, and service brands that want a more professional, modern, and convincing website.
If you are looking for a Webflow freelancer capable of handling structure, design, and integration, I can assist you from the initial concept to the launch.
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Paris (up to 50km), Lille (up to 50km), Marseille (up to 50km), Lyon (up to 50km), Nantes (up to 50km)
Experience
- Lapeyre
On Malt
Commercial Operations Support for Lapeyre.fr WebsiteRETAIL (LARGE RETAILERS)April 2026 - June 2026 (2 months)As part of commercial operations on Lapeyre.fr, the mission was to design and evolve landing pages for various advertising campaigns. The goal was to offer clear pages, consistent with the ad messages, and designed to facilitate understanding of the offer from the first seconds of navigation.The project therefore involved:- UX/UI design of landing pages for commercial operations
- Creation and adaptation of mockups according to campaigns and key periods
- Structuring content to make offers more readable
- Prioritizing key messages, product benefits, and calls to action
- Alignment between advertising campaigns and landing pages
- Operational support for web needs related to commercial activations
🔹 Key project elements- Design of pages intended to transform advertising traffic into a clearer journey
- Work on the readability of offers, promotions, and commercial messages
- Optimization of visual hierarchy to guide users towards action
- Creation of variations adapted to different campaign contexts
- Adherence to the existing graphic universe of Lapeyre.fr
⚡ UX and Conversion Approach- Simplified journey between the ad and the landing page
- More direct messaging to reduce hesitation
- Highlighting benefits, offers, and reassurance elements
- Visible calls to action integrated into a natural reading flow
- Design of pages focused on quick understanding of the offer
This mission resulted in web assets adapted to Lapeyre.fr's commercial operations, with a focus on offer clarity, advertising consistency, and user experience. - Derrien Real EstateBranding + UX/UI Design + Webflow DevelopmentREAL ESTATEJanuary 2026 - March 2026 (2 months)Paris, FranceDerrien Real Estate is a real estate agency designed for a discerning clientele, operating between Paris, Los Angeles, and the Gulf of Morbihan.The project's objective was to create a brand identity and a showcase website capable of establishing a premium, clear, and credible positioning, while structuring a high-end, international, and readable offering.The project therefore involved creating from scratch:
- Branding and definition of the brand universe
- Complete design of the showcase website
- Web design (UX/UI) with a premium, editorial, and immersive art direction
- Webflow development of a responsive, manageable, and scalable site
- Structuring content to clarify positioning, services, and different destinations
- Integration of a FR/EN bilingual experience adapted for an international clientele
🔹 Key project elements- Creation of a high-end and distinctive visual identity
- Clarified positioning around luxury real estate across multiple territories
- Architecture designed to make the offering readable despite market diversity
- Highlighting bespoke support, covering transactions, relocation, and consulting
- Brand experience designed to inspire trust, desirability, and credibility
⚡ Functionalities and Optimizations- Responsive website
- Webflow CMS for easy content and property management
- Scalable foundation to support the agency's growth
- Integrated bilingual version
- Smoother journey between destinations, services, and contact
- Clear calls to action to encourage conversion
- Enhanced UX clarity on strategic pages
Thanks to this project, Derrien Real Estate now has a strong identity and a premium website consistent with its ambitions, capable of credibilizing its international positioning and supporting the brand's future growth. - France Université NumériqueNavigation Restructuring and Web DesignPUBLIC SECTORJanuary 2025 - April 2025 (3 months)As part of the evolution of the France Université Numérique website, the mission was to improve the clarity of navigation and the experience of consulting the various content and services offered.The project therefore involved:
- Restructuring the main navigation and section organization
- Rethinking user journeys and key site entry points
- Prioritizing content to facilitate access to information
- Web design of various site pages and interfaces
- Creation and adaptation of UX/UI mockups consistent with the existing brand
- Work on the readability of content, menus, and calls to action
🔹 Key project elements- Redesigned navigation to better guide visitors according to their needs
- Information architecture worked on to clarify access to content and services
- Simplified user journeys between different site sections
- Interfaces designed to make information more readable and easier to navigate
- Web design aligned with the institutional identity and platform objectives
⚡ UX and Web Design Approach- Content structuring based on importance and expected usage
- Navigation designed to reduce hesitation and speed up access to useful pages
- Enhanced visual hierarchy to better guide reading
- Web mockups designed to bring more consistency between different pages
- Attention paid to the clarity of labels, menus, and navigation elements
This mission helped to evolve the site experience with more structured navigation and more readable interfaces, in order to facilitate access to the content and services offered by France Université Numérique.
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Certifications
- AdobeToulouse2010
- Webflow 101Webflow University2024