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Fabrice BillardFB

Fabrice Billard

consultant market research and brand strategy

€1,050/day
2 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Fabrice

Make your brands successful in France and internationally!

With 30 years of experience in quantitative and qualitative research, both in-house and at the client's, I have handled a wide variety of issues related to brand development, innovation, positioning, communication, and management for major clients in the consumer goods and luxury sectors.
The result: thousands of brands analyzed and over 300 brands advised and supported in their launch or relaunch in more than 50 countries worldwide.

I live in Paris. For assignments, I can work on-site, remotely, or in a hybrid mode. I travel easily and can also undertake assignments abroad.
Food and Beverage
Luxury Goods
Laundry, Home Care and Personal Care
Consumer Electronics and Appliances
Health and Wellness

  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Fluent

  • Italian

    Fluent

  • German

    Fluent

  • Swedish

    Basic

  • Hungarian

    Basic

  • Dutch

    Basic

  • Turkish

    Basic

  • Thai

    Basic

  • Japanese

    Basic

Can work on-site
Paris (up to 50km)

Experience

  • Insights by Kantar
    Brand Strategy Director, Activation Director
    July 2016 - April 2019 (2 years and 9 months)
    Paris, France

    - Extracted and shared strategic insights from a major, 45 country research programme embracing CRM, brand positioning and new product and services launches
    - Sold a full range of branding tools and services, took a role of key account Director
    - Developped unique processes for sensory and product research
    - Designed and promoted new applications for NeedScope
    - Developed and tested a full offer of activation workshops to engage marketers with marketing data
  • brandrise.eu
    Marketing / Comms senior advisor
    October 2021 - Today (4 years and 10 months)
    Paris, France
    Brand health research and positioning consultancy. Innovation and New Product launches. Usages and Market Dynamics. Various assignments
  • TNS Sofres
    Director Brand Strategy
    January 2012 - June 2016 (4 years and 5 months)
Check out Fabrice's experience

Reviews

5.0

Out of 2 ratings

A

Alexia

L'Oréal Corporate Divisions

Reviewed on 1/15/2024

Fabrice was operational very quickly and proved to be very effective in managing projects. He also showed great resilience and pedagogical skill with the teams in Latin America, all within a context of very high activity and complex organization. He has a developed client sensitivity and excellent professional expertise.
A

Alexia

L'Oréal Corporate Divisions

Reviewed on 1/10/2024

Fabrice was operational very quickly and proved to be very effective in managing projects. He also showed great resilience and pedagogical skill with the teams in Latin America, all within a context of very high activity and complex organization. He has a developed client sensitivity and excellent professional expertise.

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Education

  • Marketing
    EDHEC Business School
    1988
    Marketing

Skill set (4)

Conduct and analysis of qualitative and quantitative market research projects, innovation, trends, market segmentation, positioning strategy, and brand management. Activation in France and internationally
Marketing
Communication Strategy
Project Management

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