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Fabiola BlanchFB

Fabiola Blanch

Tracking, Martech Specialist & Data Analytics

€109/day
Buenos Aires, AR
8-15 years

Average response time: 1 hour

About Fabiola

Marketing technologist specializing in tracking & attribution — GA4, GTM (client & server-side), Meta CAPI, Shopify/WooCommerce analytics. I turn messy or broken tracking setups into clean, trustworthy data.
  • Spanish

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Buenos Aires (up to 50km)

Experience

  • Tesista, Banco Central de Venezuela
    Vice President of Economic Research.
    October 2016 - July 2017 (9 months)
    Thesis Intern in the Vice Presidency of Economic Research of the Central Bank of Venezuela. Along with Dr. José Contretas in charge of leading the research entitled: "The role of the dynamics of the Structural Transformation on Labor Productivity and Growth, an approach to the Venezuelan case".

    - Analysis of data.
    - Research support to the Vice Presidency of Economic Research.
  • Telefonica
    Digital Data Analyts
    TELECOMMUNICATIONS
    February 2019 - March 2020 (1 year and 1 month)
    Telefónica, BA, Argentina
    Supported the Mi Movistar App Product team by generating conversion funnel dashboards and conducting related analysis to improve the customer experience. Collaborated on the launch of a new feature tracked via Google Analytics. For the Growth team, developed automated dashboards to track Owned Media campaigns and provided actionable insights to enhance campaign planning. For the Monetization team, delivered analyses on campaign conversion rates to better understand user transaction behavior and designed a method to effectively measure campaign results. Experienced in A/B testing and actively contributed ideas for test implementation. Worked under Agile methodologies across three cross-functional squads.
  • Bimbam Group, Avantrip.com
    Performance Marketing Analyst -, Affiliate Channel Leader
    March 2020 - July 2021 (1 year and 4 months)
    I work as a Performance Analyst, leveraging automated reporting and data analysis to strengthen partner relationships. I identify and develop business opportunities that drive growth, with a strong focus on maintaining a positive marginal contribution.
    Growth Strategy Google Analytics Leadership Development Company Culture Management

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Education

  • Economist
    Central University of Venezuela
    Economist
  • English
    Centro Venezolano Americano (CVA)
    2012
    English

Skill set

Categories