Freelancer profile translated to English.
Back to original languageAbout Fabio
After more than ten years designing and deploying social media and editorial strategies, I had the opportunity to lead the Social Media creation within major agencies like BBDO and Herezie. There, I supported brands such as Prime Video, Pathé, and Ubisoft in implementing memorable campaigns, whether TV spots, 360° activations, or branded content.
In recent years, I took responsibility for Media Channels at Red Bull France, with the mission of steering the strategy, creation, and amplification of all Owned, Social Media, and Publishing channels. A role that was both strategic and operational, managed alongside a team of six people and on high-visibility projects, both in France and internationally.
Today, as a freelancer, I support agencies, brands, and productions on all their social media, editorial, and creative challenges.
French
Native or bilingual
English
Fluent
Italian
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Red BullHead of Social Media, Owned and PublishingAGRICULTUREAugust 2024 - Today (1 year and 10 months)
- Direction of the Media Channels department structured into four entities: Owned (RedBull.com, e-commerce, SEO/SEA), Managed (Social Media), The Red Bulletin, Digital Innovation
- Steering of the editorial strategy for France across all owned and social digital channels
- Management of a multidisciplinary team and coordination of creative, editorial, and technical agencies
- Supervision of always-on social media content, culture and sports campaigns, amplification & distribution
- Overhaul of the Owned approach: integration of SEO/SEA challenges, coordination of the .com, e-commerce, and conversion content
- Strategy and governance of Red Bull TV France: identification of needs, local production, distribution on OTT and social platforms
- Development of local content for The Red Bulletin (print & digital) and steering of its editorial transformation
- Cross-functional synchronization with brand, culture, sports, field marketing, legal, and data departments
- Fabio IazzettaSocial Media Strategist / Head of Social MediaCONSULTING AND AUDITSSeptember 2022 - Today (3 years and 9 months)Paris, FranceAssisting agencies, brands, and associations with all their Social Media, strategic, or creative issues.Clients: Fred&Farid (Creative Strategist / Accounts: Pathe, Perrier..), Matter Paris (TikTok Offering, Social Media Department / Accounts: Habitat, Bioré..), Influence4U (Creative Strategist / Activations), Singa (Creative Strategist), Share&Dare (Author and Creative Strategist / Aiways, D-link, and Rogervoice accounts) and Roxanne (Account: Equanimity).Independent Author:▶ Short film: Rogervoice - author - in development▶ Series: Moins Que Rien - original idea and author - in writing
- HerezieHead of Social MediaFILM AND AVSeptember 2021 - September 2022 (1 year)Paris, FranceIn charge of the creation and management of the Social Media departmentgrouping strategic and creative Social Media and Influencer expertise for Prime Video and Free.▶ Development of the editorial strategy: Instagram, TikTok, Twitter, Youtube, and Twitch▶ Direction and creative supervision of social media campaigns and activations▶ Management of a dedicated team (10 people): Social Media Managers, Creative Strategist, Art Director, Copywriter, Editor, and Motion Designer.▶ Implementation of listening tools and a dedicated Social Listening unit▶ Supervision of content production for TikTok, Twitch shows, Youtube, and Instagram.▶ Responsible for the development of the department and new business
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Education
- Bachelor of ArtsSAE Institute of Paris2012Bachelor of Arts (B.A.)
- Baccalaureate, Graphic DesignEn.A.I.P. S.Zavatta2009Baccalauréat, Graphic Design