About Fabio
French
Native or bilingual
Portuguese
Native or bilingual
English
Fluent
Spanish
Basic
Experience
- Euler AgencyHead of Marketing & GrowthJune 2020 - Today (6 years)Paris, FranceActing as an independent consultant on a part-time basis, with a strategic and operational role focused on Marketing and Business Growth.Currently involved with:- CALIXYS, as Head of Sales & Marketing since 2024- A SME in the construction and real estate sector, as CMO/Head of Growth since 2023During my assignments, my main objective is to structure the go-to-market function and transform marketing into a measurable and sustainable performance lever.Key missions and responsibilities:- Definition and management of marketing and sales strategies focused on growth and ROI- Alignment of marketing, sales, and management teams to maximize overall performance- Structuring of processes, tools, and KPIs (CRM, reporting, acquisition funnels)- Management and optimization of digital acquisition levers (lead generation, conversion, nurturing)- Advanced use of CRM data to improve conversion, retention, and customer value- Strategic partner role for executives: providing perspective, prioritization, decision support
- PRM FactoryDevelopment DirectorJanuary 2019 - June 2020 (1 year and 5 months)Neuilly-sur-Seine, France
- neo@Ogilvy FranceAccount Director & Lead Gen ManagerFebruary 2018 - June 2020 (2 years and 4 months)Paris, France1. B2C AND B2B CLIENT MANAGEMENT Sage, HSBC, and Nespresso France2. CONSULTING Orchestration, monitoring, and optimization of multi-channel levers. Reflection and design of annual multi-channel strategies (Online and Offline). Client presentations and tailored commercial proposals.3. BUSINESS DEVELOPMENT Development of a performance marketing offer titled "Neo Generation". Presentation and sale of this offer to Neo and Group M clients (Le Lynx, Audika, Ford, HSBC, Abridéal, …). Audit and optimization of the agency's affiliate programs.4. MANAGEMENT Management of a team of 3 people
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Education
- Strategy@HECHEC School of Management2022Strategy@HEC
- Master 2, Marketing & StrategiesISC Paris2013Master 2, Marketing & Stratégies