About Fabio
English
Fluent
Portuguese
Native or bilingual
Spanish
Basic
Experience
- Global Icons, LLC - Brand Licensing AgencyCreative DesignerFebruary 2016 - March 2025 (9 years and 1 month)London, United Kingdom
- Led the development of product, packaging, and apparel designs for licensing pitches, collaborating with licensing managers across the UK, Italy, USA, and Hong Kong to deliver market-ready visual proposals.
- Researched fashion and retail trends to identify opportunities for licensed product ranges.
- Worked with licensing managers, buyers, and design teams across markets to deliver aligned product concepts.
- Produced style guides, patterns, illustrations, and presentation materials used in client pitches; concepts progressed into licensed merchandise and retail proposals.
- Delivered cross-category design solutions (product, packaging, apparel, interior concepts) supporting brand extension strategies across FMCG, automotive, and lifestyle sectors.
- Contributed creative work for high-profile clients including Emirates, Ford, Renault, Lego, Porsche, Citroën, Lamborghini, Kinder Surprise, Vespa, Tic Tac, and the FA Cup.
- FORMULA ONE MANAGEMENT LIMITEDCreative DesignerApril 2019 - April 2020 (1 year)London, United Kingdom
- Developed promotional apparel and accessories for Formula 1 activations, with designs implemented as official merchandise at the F1 USA Grand Prix 2020.
- Created co-branded licensed product lines adapted for retail partners.
- Collaborated with global partners (e.g., Herschel, Moncler) to adapt concepts into co-branded product lines and retail releases.
- Designed licensed product visuals across multiple categories — apparel, children’s toys, and accessories — ensuring compliance with Formula 1 brand guidelines.
- Expanded F1's creative reach by producing market-ready concepts that strengthened global brand identity and fan engagement.
- MAXX MARKETING EUROPE LIMITEDCreative DesignerNovember 2017 - January 2018 (2 months)London, United Kingdom
- Collaborated with the internal team to expand the Shell brand into new product categories, focusing on packaging, toys, and apparel concepts.
- Created a comprehensive style guide to visually represent Shell’s brand and its sub-brands.
- In addition to working on the Sheel project, I contributed to the product concept development for brands including KFC, Vype, Kellogg’s Coco Pops, and DC Justice League, shaping their visual identities and supporting the brand expansion.
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Education
- Bachelor of Arts / Graphic DesignCentral Saint Martins College London (University of the Arts London)2015Bachelor of Arts in Graphic Design with a strong focus on visual communication, branding, typography, and layout systems. Developed concept-driven design thinking through practical projects, collaborative briefs, and real-world creative workflows.
Certifications
- ABC Level 3 Diploma in Graphic DesignLondon College Communication (University of the Arts London)2012