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Fabio Do PradoFD

Fabio Do Prado

Creative Designer

€405/day
London, GB
8-15 years

Average response time: 1 hour

About Fabio

Creative Designer with 9+ years of experience in brand extensions, licensing, and product design — from early concepts to consumer-ready assets.

I’ve collaborated with global brands including Emirates, Formula 1, Lamborghini, Ford, and Renault, creating visual designs that extend brand identity into products, apparel, packaging, merchandise, and promotional experiences.

Holding a BA in Graphic Design from Central Saint Martins, London, I specialise in translating ideas into compelling, on-brand design assets that support early-stage licensing pitches and fuel global brand growth. My work goes beyond visualisation — I create designs that are adopted, produced, and experienced by consumers worldwide.

I thrive in fast-paced, global environments, collaborating with licensing managers and cross-functional teams across the UK, US, Italy, and Hong Kong. My creative expertise spans:

• Brand extensions & licensing design
• Product & packaging concept development
• Apparel & merchandising design
• Style guides, illustrations & patterns
• Presentation design for licensing pitches

Passionate about art and design, I create innovative solutions that strengthen brand identity, engage audiences, and deliver commercial impact in international markets.

For confidentiality reasons, project visuals are not displayed directly on this profile.
A selected portfolio is available here:

fabiodoprado.com/allprojects
  • English

    Fluent

  • Portuguese

    Native or bilingual

  • Spanish

    Basic

Can work on-site
London (up to 50km)

Experience

  • Global Icons, LLC - Brand Licensing Agency
    Creative Designer
    February 2016 - March 2025 (9 years and 1 month)
    London, United Kingdom
    • Led the development of product, packaging, and apparel designs for licensing pitches, collaborating with licensing managers across the UK, Italy, USA, and Hong Kong to deliver market-ready visual proposals.
    • Researched fashion and retail trends to identify opportunities for licensed product ranges.
    • Worked with licensing managers, buyers, and design teams across markets to deliver aligned product concepts.
    • Produced style guides, patterns, illustrations, and presentation materials used in client pitches; concepts progressed into licensed merchandise and retail proposals.
    • Delivered cross-category design solutions (product, packaging, apparel, interior concepts) supporting brand extension strategies across FMCG, automotive, and lifestyle sectors.
    • Contributed creative work for high-profile clients including Emirates, Ford, Renault, Lego, Porsche, Citroën, Lamborghini, Kinder Surprise, Vespa, Tic Tac, and the FA Cup.
    Visual identity LICENSING DESIGN Brand content Adobe Photoshop Adobe Illustrator
  • FORMULA ONE MANAGEMENT LIMITED
    Creative Designer
    April 2019 - April 2020 (1 year)
    London, United Kingdom
    • Developed promotional apparel and accessories for Formula 1 activations, with designs implemented as official merchandise at the F1 USA Grand Prix 2020.
    • Created co-branded licensed product lines adapted for retail partners.
    • Collaborated with global partners (e.g., Herschel, Moncler) to adapt concepts into co-branded product lines and retail releases.
    • Designed licensed product visuals across multiple categories — apparel, children’s toys, and accessories — ensuring compliance with Formula 1 brand guidelines.
    • Expanded F1's creative reach by producing market-ready concepts that strengthened global brand identity and fan engagement.
  • MAXX MARKETING EUROPE LIMITED
    Creative Designer
    November 2017 - January 2018 (2 months)
    London, United Kingdom
    • Collaborated with the internal team to expand the Shell brand into new product categories, focusing on packaging, toys, and apparel concepts.
    • Created a comprehensive style guide to visually represent Shell’s brand and its sub-brands.
    • In addition to working on the Sheel project, I contributed to the product concept development for brands including KFC, Vype, Kellogg’s Coco Pops, and DC Justice League, shaping their visual identities and supporting the brand expansion.

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Education

  • Bachelor of Arts / Graphic Design
    Central Saint Martins College London (University of the Arts London)
    2015
    Bachelor of Arts in Graphic Design with a strong focus on visual communication, branding, typography, and layout systems. Developed concept-driven design thinking through practical projects, collaborative briefs, and real-world creative workflows.

Certifications

  • ABC Level 3 Diploma in Graphic Design
    London College Communication (University of the Arts London)
    2012
    Print Design Design Principles Visual communication Graphic Design Fundamentals Branding Concept Development Typography Layout Design

Skill set

Categories