Freelancer profile translated to English.
Back to original languageAbout Fabien
Do you need to develop your brand awareness, generate more leads, retain your customers, and increase your revenue?
Hello!
I am Fabien Wolff, an expert in 360° communication and content strategy, particularly in the IT, fintech, and telecom sectors.
What do I enjoy? Combining strategy and operational excellence to serve my clients' objectives.
Entrust me with your desires and needs. We can work together on one or more of the following areas:
- Defining your ecosystem (target audience, competition, partners) and adjusting your positioning.
- Developing/evolving and adapting your brand platform (values, purpose, tagline, graphic charter, editorial line).
- Planning and creating/optimizing useful and original content, results-oriented, regardless of your channels: website, articles, blog, newsletter, social media.
- Creating sales support materials for your sales teams and after-sales support for your customers.
- Organizing your events (key messages, stand design, POS materials, lead management).
My motto: Make communication a true value chain for your company.
See you soon!
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 20km)
Experience
- XpollensWebsite SEO OptimizationBANKING AND INSURANCEApril 2024 - Today (2 years and 1 month)Paris, FranceIn collaboration with an SEO agency and Xpollens' Marketing and Compliance teams, I manage the website's SEO optimization project.A 3-step project:
- Selection of an SEO agency
- Technical audit and improvement of technical SEO
- Optimization, creation, and WordPress integration of content (product pages, solutions and use cases, blog articles) according to the agency's SEO briefs
The latest figures reported by the agency:- +66% SEO sessions increase compared to Y-1 and +20% in M-1.
- +440% impressions and +358% clicks increase in non-branded traffic compared to Y-1.
- XpollensContent & Communication ManagerBANKING AND INSURANCEOctober 2023 - April 2024 (7 months)Paris, France7-month assignment as a replacement during maternity leave within the marketing and communication team, with objectives focused on developing brand awareness and generating leads through a relevant content strategy, in collaboration with the sales, product, and compliance teams.
- Inbound:blog articles, guides, white papers, SEO optimization, Hubspot automation, events (webinars and breakfasts, round tables, and conferences)
- Outbound:email campaigns, events (Insurance Day, Tech For Retail, Treasury Innovation Day, One to One Retail E-Commerce trade shows)
- LinkedIn:posts, carousels, videos, newsletters, leader advocacy
- Events:message design, visual mock-ups, vendor management (graphic designers, stand builders, caterers)
- Branding:positioning optimization, graphic charter evolution
- atRealMarketing and Communication ManagerSOFTWARE PUBLISHINGSeptember 2018 - May 2023 (4 years and 9 months)Marseille, FranceActivation of a value-creating strategy in the open-source software market for local authorities:
- Branding:audit, strategic idea, brand platform
- Product Roadmap:user clubs (in-person), workshops and forums (remote), regulatory monitoring
- Inbound:blog articles, user community (forum, tutorials, monthly workshops, user clubs), events (webinars, round tables)
- Outbound:email campaigns, press, trade shows
- LinkedIn:posts, carousels, videos
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Education
- Master 2 (M2), Brand Strategies, Communication and DigitalCELSA - Graduate School of Information and Communication Sciences2019Master 2 (M2), Stratégies de Marque, communication et numérique
- Data Visualization - Data DesignGOBELINS, School of Image2019Datavisualisation - Data design