Freelancer profile translated to English.
Back to original languageAbout Fabien
Complete digital profile, at the intersection of tech, user experience, and brand strategy.
After nearly 15 years leading demanding digital and e-commerce projects — international deployments, platform redesigns, high-value accounts in the automotive, institutional, and cosmetics sectors — I now intervene upstream: designing the experience, optimizing customer journeys, and making digital a true growth lever for the brand.
My value: bridging the gap between vision and feasibility. Because I have built and delivered complex projects, I know how to transform a fine reading of usage and data into concrete decisions — new features, optimized journeys, experiences that convert — while bringing teams and partners together around a clear direction.
I support brands that want to structure and mature their digital presence, combining the technical demands of the field with a sense of experience and product.
My preferred areas: journey and conversion optimization (UX/CRO), e-commerce and redesign project management, usage data exploitation, and digital transformation support.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- DDB Paris / BBDO ParisProject Director / Senior Account DirectorJanuary 2019 - Today (7 years and 7 months)Paris 17, FranceAccounts: SEAT & CUPRA France / Air Force and Space Force / Account management for other agency accountsSEAT / CUPRA Account:• Leadership of the Experience department and management of a team of digital project managers: defining scope, skill development, and employee growth• Structuring project organization and improving work methods• Coordination of consulting, creative, UX, tech, and production expertise in service of brand experience• Guiding strategic recommendations and developing the account through value-added proposalsAir Force and Space Force Account:• Design scoping for the website redesign• Digital project management: team coordination and financial monitoring, in a demanding institutional environmentDevelopment & New Business:• Contribution to pre-sales phases and agency pitches, supporting new business teams — from strategic response to presentation
- Pubicis Sapient RazorfishScrum MasterJune 2019 - October 2019 (4 months)Paris, FranceAccount: Renault FranceMy mission was to facilitate the design and development of the AEX product. AEX is a conversational, personalized, and contextual experience, based on a voice scenario interacting with its environment, offering enriched content embedded for brand users.> Facilitator within a team of experts (DEV / UX / DATA SCIENTISTS / ARCHITECTS)> Application of the Agile at Scale methodology "SAFE"> Guarantor of customer relations
- Publicis SapientDigital Project ManagerNovember 2017 - June 2019 (1 year and 7 months)Paris, FranceAccount: Nissan EuropeIn charge of the global deployment of optimization projects across all European Nissan platforms (29 countries)> Management of Inshore and Offshore teams (PM / DEV / UX / DESIGN / SEO)> Definition of schedules and budgets> Guarantor of customer relations
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Education
- Master Web Designer, Project Manager OptionInstitut F2I2015Master Concepteur Web, option Chef de Projet
- Bachelor in Communication Project ManagementISCPA.2014Bachelor Responsable Projets de Communication