Freelancer profile translated to English.
Back to original languageAbout Fabien
Over 10 years of experience at your service!
Passionate about optimization, performance analysis, and eCommerce/eMarketing innovations.
I have extensive experience in eCommerce site redesigns, both in project management and Web-Analytics (redesign of tracking plans, change of analytics tools, ...)
I have also specialized in data visualization.
My goal?
To enable different teams (merchandising, traffic, product managers, IT...) to focus on their business expertise without wasting time on analyses (macro/micro monitoring dashboards, analysis reports, cross-referenced files, data extraction...),
English
Conversational
Spanish
Conversational
French
Native or bilingual
Can work on-site
Lille (up to 50km), Lille (up to 20km)
Experience
- IndépendantFreelance - Web Analytics / Digital Marketing / Project ManagementE-COMMERCEMarch 2017 - Today (9 years and 3 months)Auchan Retail (since April 2018)- Write, brief, and validate tracking plans for several major projects and evolutions of websites and applications (Auchan.fr, AuchanDRIVE.fr, satellite sites...)- Create the tracking plan for the unified platform (bringing together different brands)- Challenge existing processes to improve service operations- Propose solutions to evangelize the use of digital data internally- Support teams in implementing A/B testing and optimization processes- Implement a tool to optimize the quality of digital data through automated testing and alerting actionsLeroy Merlin (March 2017 to March 2018)Part of the Performance Department for the following missions:- Web Analysis (Google Analytics - Google Data Studio - ContentSquare)- A/B Tests & Personalization (AB TASTY)- Tracking: Responsible for optimizations and evolutions related to new projects (Commanders Act),
- Web-Transitione-Commerce ConsultantE-COMMERCEJune 2013 - February 2017 (3 years and 9 months)Line management:- Ensure the proper integration of consultants and the success of their missions (up to 12 consultants)- Guarantee a consistent skill development for all consultants and identify potential- Contribute to the company's management/HR strategy- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -LEROY MERLIN (June 2013 to February 2017)Reporting to the Director of Web & Mobile Projects at Leroy Merlin=> Implementation of Google Analytics tracking (Desktop & Mobile)Setting up the business organization and new work processesConfiguring tools=> Launch of the "SERVICES" offer (Omni-channel project)(Wood and glass cutting, installation packages, DIY classes, vehicle rental, equipment rental...)Objective: Create cross-channel customer journeys, reduce in-store waiting times, reduce the workload of sales advisors, and increase business revenue=> Cross-channel customer areaObjective: Create a unique data repository, accessible by all information systems, and optimize cross-channel engagement)Aligning functionalities between Desktop and Mobile.Redesign of the online account registration processes (Cross-channel and Multi-Device),
- 3 suissesMulti-BU Project ManagerE-COMMERCEJanuary 2011 - December 2012 (2 years)Reporting to the e-business project director of the 3suisses International Group.During a major overhaul of all IT systems, I managed the implementation of specific or shared functionalities for the group's various B2C brands (3suisses, Blanche Porte, Becquet, Vitrine Magique, ...)ENDECA deployment (Multi-brand functionalities)Training and support on new processesComplete redesign of product presentationOptimization of eMerchandising (Automatic ranking/Scoring, Product recommendations),
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Education
- e-Commerce DegreeUniversity of Law and Health (Lille II)2005