Fabien Selles

• Design end-to-end workflows integrating GenAI, from brief to production, validation, and distribution.

• Clarify roles, responsibilities, and validation circuits, and contribute to a more scalable model based on data and asset governance.

• Lead the integration of GenAI solutions into the existing stack (Pencil AI, Asana Enterprise+, DAM, Gemini-based assistants).

• Prioritize use cases based on ROI, feasibility, and risks.
• Design AI agents, contextual assistants, and automated workflows to industrialize recurring tasks on image, video, text, and audio content.

• Facilitate the activity of a dedicated training consultant within the Content Factory.

• Support workshops by maturity level, field enablement, prompting best practices, and team adoption.

• Arbitrate decisions related to AI tools, workflows, and uses; coordinate a multidisciplinary expert board; and contribute to governance and escalation rules.

• Create synergies with marketing, e-commerce, and internal communication teams through cross-functional AI experiments and best practice sharing.

• Contribute to broader discussions on generative AI adoption, organizational transition, and inter-brand best practices.

• **Scoping & Vision**: Brainstorming/co-creation workshops, Product Vision Board, OKR/KPIs.
• **Discovery**: Interviews (students, teachers, jurors), multi-stakeholder Customer Journey & Service Blueprint.
• **Delivery**: User story mapping, PRD/specs, acceptance criteria; MVP aligned with partners/investors.
• AI & Automation: Integration of AI-assisted workflows and no-code automations (notifications, juror assignment, status & reporting), continuing my role as Innovation Advisor at IFD.
• **Result**: Demonstrable MVP (landing page + submission + jury workflow) to activate funding & partnerships.

Context:

Team & Methods

Missions

• Development of a global strategy to position the Janus des Startups as a benchmark in the technological innovation market.
• Proposal and evaluation of several strategic alternatives in collaboration with key players (Business France, CES in Las Vegas, French regions).

• Connection with regional and international startup ecosystems.
• Organization and coordination with Business France, regional incubators, and selected startups.

• Design and implementation of a dedicated platform (landing page, online forms).
• Organization of process steps: application reception, jury invitations, deliverable management.
• Creation of communication materials to promote the initiative to target audiences.

• Active participation in the steering committee, proposing innovative solutions and monitoring progress.
• Development of a collaborative dynamic among stakeholders to maximize synergies.