Fabien Secherre

I can assist you in defining your marketing strategy, establishing your brand platform, your marketing plan, your digital strategy, or with more operational topics. Whether you specifically want to benefit from expertise on a particular subject or more generally from marketing advice and tutoring, I offer services tailored to your needs.

My 15 years of professional experience have allowed me to acquire solid expertise in marketing and communication, particularly in digital and platform marketing:

- Positioning, brand platform,

- Strategy and marketing plan,

- Budget management (several million € / year),

- Online and offline campaigns,

- CRM, customer lifecycle management,

- Data analysis, AB tests, definition and monitoring of KPIs.

I have gained experience in very diverse environments, ranging from consulting firms to large corporations, as well as start-ups and entrepreneurial ventures. I have thus developed great agility, with the ability to deliver complex projects in changing environments and with very diverse teams.

With an approachable personality, I am committed to "doing with," co-constructing in a collaborative approach. I manage teams of about ten people with varied profiles and different seniority levels. On a daily basis, I demonstrate diplomacy in my relationships with my peers and my teams, particularly within management committees (CODIR), even in times of crisis.

Personally, I define myself as an engaged citizen, and I participate in initiatives for ecological transition: the Climate Fresk, Time for The Planet, etc. Originally from a small village of a few dozen inhabitants, I am particularly sensitive to reducing inequalities between territories, especially rural areas.