Freelancer profile translated to English.
Back to original languageAbout Fabien
🎯 Currently Product Designer at Fortuneo
Impact and conversion-oriented
Immediately available | remote
🛠️ Key Skills
• High-level UI (mobile & desktop) – craft, consistency, art direction
• UX research – audit, interviews, benchmark, testing
• UX design – journeys, wireframes, prototypes
• Product mindset – user & data-driven approach, co-creation, business impact
🎓 Background & Journey
- +6 years of experience in UI/UX Design & Art Direction/Branding
- Product Design Bootcamp @ The Design Crew (2025)
- Master's degree in Digital Art Direction (ECV Paris)
Experience with B2C products: Fortuneo, Deezer, Ornikar, Headspace, etc.
✨Autonomous and enthusiastic with a true team spirit, I design useful and accessible experiences, aligned with user needs and business objectives.
Do you have a concrete need in design or product?
A challenge to overcome or an experience to improve?
👉 Write to me!
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- DeezerProduct DesignerENTERTAINMENT AND LEISUREJanuary 2025 - February 2025 (1 month)Paris, FranceThe Flow feature is powerful but not well understood or embodied. Users lack a clear representation of their musical universe.Objective: Make Flow more readable, emotional, and social, and strengthen users' attachment to their music experience.- Research on music recommendation usage, product attachment mechanics, and social discovery (through interviews and benchmarks).- Design of ECHO: a moving musical sphere representing a user's genres, artists, moods, and listening habits.- Integration of 2 key features:1. Ability to go back in time and view the state of their sphere at a given period (breakup, summer, exams, etc.).2. Explore feature to view friends' spheres (friends, influencers), and share one's own: a new way to discover, compare, and connect around music.- Emotional, fluid, and immersive UI design, with a modular art direction inspired by sound visualizations.- Transformation of Flow into a true space for identity and social connection around music.
- OrnikarProduct DesignerAUTOMOBILEJanuary 2025 - February 2025 (1 month)Paris, FranceParents play a key role but are poorly equipped to support young drivers. Strong premise: restore parents' confidence in their supportive role, without creating tension in the parent-child relationship.- Creation of a dedicated space for parents to follow, understand, and support their child's learning without being intrusive.- Interviews with parents to map out real emotions, frustrations, and needs.- Design of a personalized parent hub structured around 3 pillars:- Clear and non-intrusive progress tracking.- Access to instructor feedback, summarized by AI for easier understanding.- Evolving documentation in the form of guides adapted to different stages of the journey (exams, stress, common mistakes...).- Design of a specific parent onboarding: reassuring posture, accessible tone, valued role.- Clean, modular UI, with customization options depending on the desired level of involvement.
- HeadspaceProduct DesignerSOFTWARE PUBLISHINGJanuary 2025 - February 2025 (1 month)Paris, FranceToo many users abandon Headspace in the first few days of trial without fully exploring the product's value.- Optimization of the activation journey to improve retention during the trial period, while maintaining Headspace's gentle and benevolent tone.- Analysis of friction points in the first days of use through interviews and benchmarks of freemium products.- Redesign of onboarding by integrating short, personalized, and easy-to-adopt rituals.- Ideation and prototyping of a personalized recap at the end of the trial period: a summary of benefits experienced, content discovered, and recommendations for the future. Objective: create a "Why stop now?" effect by highlighting initial successes and guiding towards the premium offer.- Clean and comforting UI direction, positive microcopy, light gamification through a progress timeline.- Design of a post-onboarding loyalty journey to improve Headspace user retention from the first days.- Exploration of reasons for cold abandonment by new users through targeted interviews, benchmarks, and activation funnel analysis.- Implementation of an ideation phase to imagine a gentle "first steps" mechanic, combining micro-content, anchoring rituals, and personalized notifications.- Creation of a "Feel Good 5 Days" routine with ultra-accessible content to maximize adoption without pressure.- Design of the entire journey in high fidelity on Figma, focusing on navigation clarity, emotional reassurance, and a positive feedback system.- User testing allowed for adjustments to the timing of reminders and reinforcement of the gratification effect at each step completed.
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Education
- Product Designer CertificateThe Design Crew2025Niveau : Certifié • Comprendre comment s'intègre le design dans une organisation produit • Préparer, mener et restituer des phases de recherche utilisateur • Générer des concepts grâce à des techniques d'idéation • Valider des hypothèses grâce à la passation de tests utilisateurs • Prototyper en haute fidélité sur Figma • Réaliser & industraliser des interfaces grâce au design system • Intégrer l'UX writing tout au long du design process • Présenter son travail et convaincre son audience
- Master in Visual and Digital Design Art Direction, specializing in Web Design, Graphic DesignECV Digital2021Master Directeur artistique en design visuel et digital spécialisation Webdesign, Design graphique
Certifications
- Intensive Product Design BootcampThe Design Crew2025