Freelancer profile translated to English.

Description

Digital analyst specializing in web and mobile analytics for companies looking to optimize user journeys, increase conversions, and make data-driven decisions. Whether you need to implement tracking, analyze performance, fix implementation issues, or conduct A/B tests, I am available to help and support you in these tasks.

Expert in tag strategy and implementation with Piano Analytics + Tag Commander or Google Tag Manager (GTM)
Advanced data analysis and custom dashboard creation with Piano Analytics
UX Analytics with tools like Contentsquare to identify user friction points
Complete A/B testing lifecycle management (setup, monitoring, analysis) with Kameleoon
Diagnosis and optimization of Piano Analytics implementations (former member of the Piano Analytics team)
Power BI Dashboards – recent training, experience in progress (reporting projects of simple to medium complexity)

All delivered with rigor, precision, and transparency on progress – you can count on reliable, high-quality work.

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

MAIF
Digital Analyst
BANKING AND INSURANCE
October 2022 - Today (3 years and 8 months)
Niort, France
Design and update of Piano Analytics dashboards for activity monitoring
Management of A/B tests via Kameleoon → +3% of quotes generated from the client account
Piano Analytics and ContentSquare analyses and reporting to product teams to improve business objectives and user experience on the services used
Development and supervision of web (Tag Commander) and mobile app tagging to ensure data utility and reliability
Cross-functional collaboration with UX, product, and marketing teams
Piano Analytics A/B Testing Tagging Plan Tag Commander Data Analysis
AT Internet (Piano Analytics)
Digital Analytics Consultant
CONSULTING AND AUDITS
February 2019 - September 2022 (3 years and 7 months)
Bordeaux, France
International client support (English and French): diagnosis and resolution of technical implementation issues (tagging, missing or incorrect data) and interface usage
Project support: creation/evolution of the tagging plan, functional acceptance testing, custom dashboard creation
User training (administrators, analysts, marketers, partners, new internal employees) on the Piano Analytics solution
Piano Analytics Tagging Plan TMS Training Facilitation
Groupe Parot
Digital Marketing Assistant
AUTOMOBILE
September 2016 - June 2018 (1 year and 9 months)
Bordeaux, France
Implementation of commercial operations on all group digital platforms (websites, social networks, Google Mybusiness etc.) via landing pages, email marketing, social media etc.
Setup of a vehicle sales website consolidating the group's dealership stocks (Auto by Parot)
Analytics monitoring of commercial operations performance
Management of Adwords campaigns for Parot V.I and Meca Dealer accounts
Management of the e-commerce site for used commercial vehicle parts sales (Meca Dealer)
Management of the Facebook pages of the group's retail subsidiaries
Google Analytics Google Ads Account Management E-commerce UI/UX Design Digital Marketing

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Javascript/JQuery Email marketing HTML/CSS Hootsuite Certification
Javascript/JQuery E-mail marketing HTML/CSS Certification Hootsuite
Master's degree
ESCEN Business School of Digital Commerce and Economy
2018
Master's degree