Fabienne Petillon

I help independent tourist establishments (hotels, guesthouses, campsites, high-end villas) optimize their Instagram communication, with a clear objective: attract the right travelers and generate bookings through content that enhances the customer experience.

My role involves:

analyzing and structuring the Instagram presence of establishments,

defining a content strategy adapted to their on-the-ground constraints (lack of time, consistency, message clarity),

transmitting a simple method for using stories and posts as concrete booking levers,

supporting managers in implementing more coherent, human, and effective communication.

I provide services through audits, training, and individual coaching, with a pragmatic, action-oriented, and results-driven approach, without advertising and without prospecting.

Management of a 15-room independent hotel in Fouesnant, with complete business management: performance, internal organization, customer experience, and daily operations.

Main responsibilities:

- Management: supervision and organization of the team (schedules, priorities, coordination, skill development).

- Performance Monitoring: tracking indicators, optimizing RevPAR and occupancy rate through pricing strategy and daily yield management.

- Operational Management: supervision of services (reception, housekeeping, quality), handling unforeseen issues, standard control.

- Inventory and Purchasing Management: supplies, consumables tracking, supplier relations, cost optimization.

- Customer Experience: continuous improvement of the customer journey, managing reviews and satisfaction, loyalty.

- Sales & Visibility: promoting the establishment and the region, contributing to digital communication and attractiveness.

This hands-on experience now informs my Instagram coaching: I understand the constraints of an independent establishment (lack of time, seasonality, operational priorities) and I build realistic, effective, and booking-oriented content strategies.