Freelancer profile translated to English.
Back to original languageAbout Fabienne
Expert in the analysis of commercial and marketing activity within an international and multicultural environment. My role is to support commercial development by monitoring performance indicators and leading cross-functional projects (Prince2)
28 years of career at British Airways: Responsible for the analysis and reporting of the commercial and marketing activity of British Airways and its partners in Europe (results orientation, forecast monitoring, and revenue optimization).
French
Native or bilingual
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- BRITISH AIRWAYSSALES COORDINATOR EUROPEAVIATION AND AEROSPACEJanuary 2015 - August 2018 (3 years and 8 months)Rungis, FranceResponsible for contracts signed with travel agencies on British Airways, Iberia, American Airlines routes in 44 European countries: Turnover objective £ 950mManages data integrity, agency deal performanceReviewed the process for the use of marketing funds by travel agencies. Standardized regular reports were thus produced in salesforce.com, allowing for better monitoring of activities and marketing fund expenses in Europe. Implemented a new tool in salesforce.com, wrote a guideline, and trained sales teams in Europe.
- BRITISH AIRWAYSBUSINESS ANALYST EUROPEAVIATION AND AEROSPACEApril 1995 - December 2014 (19 years and 9 months)Responsible for the analysis and reporting of commercial and marketing activity for British Airways and its partners in Europe (results, forecasts, revenue optimization)Assists commercial and marketing directors in decision-making by presenting suitable options. Identifies opportunities and risksCommunicates Business and Market trendsImplemented new dashboards for Europe.
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Education
- BTS TOURISMEPIGIERS LE MANS1985Gérer l'information touristique Analyse de l’activité touristique Diagnostic stratégique d’une organisation touristique Conception d’une prestation touristique et sélection des fournisseurs et prestataires Diffusion de la prestation touristique : distribution et communication